Financial companies are buying up top dollar ad placements in an effort to get in front of the right audience
With 100% SOV, brands turn to newsletters to improve the public's opinion
Business and finance companies are leaning on page takeovers to spread their new brand campaign messaging
Sponsors lean towards studio pieces over RON to spread awareness
Expect publishers to continue doubling down but anticipate more IRL events to come
An abbreviated tracked as new sponsors ramp up in Q1
Week 3: a dive into sponsored branded content throughout the year
Week 2: a look ahead at 2024 newsletters and the standouts from this year
Week 1: retail based companies really flexed their ad dollars in 2023
Meta is back in the game, running HPTO’s and newsletter sponsorships, while Google is spreading various initiatives
One notable thing from this week, is that HPTO’s did not slow, rather remained steady into a time period that’s historically slower with readers traveling and Congress on break
Risk tolerant companies are proving to be resilient with larger ad buys in an effort to drive up brand awareness towards policy makers alike
