Financial companies are still showing up at the start of July to kickstart their RON campaigns
With 100% SOV, takeovers remain an efficient medium to drive awareness around new initiatives
From Big Tech to the Big Four, almost every category of advertising is tapping into AI
Publishers can look at events as a foot in the door for those hard to get clients
This week, stream takeover to homepage takeovers are showing the resilience in companies like Cigna and the new kid on the block, Solventum
Studio pieces continue to be a strong outlet for companies to share long-form stories, case studies, or hone in on lesser-known initiatives
This spurt of messaging taps into upcoming partnerships or company initiatives
Halfway through Q2, financial companies are pouring dollars into advertising
Events continue to chug along into month two of Q2
Various on-site ad buys and newsletter sponsorships are pushing mission based messaging
Nonprofits are back to upping their ad spend to get in front of policy and decision makers
Financial ad spend continues to dominate the publisher ad market even at the start of Q2
