This week we're diving into mission driven messaging across multiple categories.

What's 🔥 Right Now

Onsite

• Verizon is running a 2 day homepage top banner ad across Vox, promoting the many ways they can assist you and your small business.

• Delta is running ads across NYTimes, focusing on their sustainability efforts, just in time for Earth Day next week.

• PwC continues to run a HPTO across Semafor this week, promoting specifically their sustainability and ESG services.

• Allstate launched a studio piece with Vox, focusing on the racial wage gap.

Newsletter Rundown 🏃

• U.S. Steel is sponsoring Axios Generate this week, announcing their sustainability efforts in using CarbonFree’s SkyCycle technology to capture carbon dioxide emissions.

• Bank of America is sponsoring Axios AM this week, with messaging that focuses on their small business efforts.

• Wells Fargo is sponsoring Axios PM this week, with messaging on their collaboration with Habitat for Humanity to assist in affordable housing.

• Toyota is sponsoring Punchbowl AM this week, with messaging on their partnerships with schools and preparing future STEM professionals.

• PwC is sponsoring Semafor Net Zero and Principals this week, with messaging on how sustainability can be the next growth catalyst.

The thought: consumerism has shifted in recent years. With an increase in the public wanting to align with company initiatives, various on-site ad buys and newsletter sponsorships are pushing said messaging to gain trust and support from readers.

A look to next week: we’ll be curious to see if there’s an uptick in sustainability and environmental messaging with Earth Day next Monday.   

Ads across the web this week

• Energy: BASF (WaPo), GE (Axios), Reworld (WSJ)

• Tech: Google (NYTimes), Verizon (Vox), Pinc AI (Fortune)

• Transportation/Defense: Boeing (Roll Call), Delta (NYTimes)

• Business/Finance: GrantThornton (WSJ), Deloitte (Quartz), Accenture (Fortune), New York Life (Forbes), PwC (Semafor), Global X ETF (Puck), Janus Henderson (Forbes)

• Health Care: Philip Morris (Politico)

• Non-Profit: NY Alliance for Healthcare Justice (Politico), NHTSA (Bloomberg), American Hospital Association (Politico)

• E-Commerce/Retail: Van Cleef & Arpels (NYTimes), Richard Mille (Forbes), Ralph Lauren (Air Mail), Marco Bicego (WSJ), Hästens (Forbes)

• Entertainment: Tommy the Musical (NYTimes), Lempicka Musical (NYTimes), Hulu (New Yorker), Effectv (Axios)

Notable Campaigns 

Accenture ran a HPTO across Fortune on 4/15 & 4/16, promoting their emerging technology and transformed Fortune 500 list into an AI driven platform.

Ralph Lauren is running a week-long HPTO across Air Mail, promoting their RL Stacked collection.

PwC is running a week-long HPTO across Semafor, bringing this takeover to week three, where they’re pushing messaging around their sustainability and ESG services.

Reworld ran a HPTO across WSJ on 4/17, promoting their sustainable water waste solutions.

Pinc AI ran a HPTO across Fortune on 4/17, driving to case studies on 100 Top Hospitals that Pinc AI has positively impacted.

Hulu ran a HPTO across The New Yorker on 4/17, promoting the series “Under the Bridge.”

Effectv is running a HPTO across Axios today, 4/18, driving to a piece on addressable TV advertising in 2024.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 48%, 21% down from last week 💵

New Branded Content

• Vox: Allstate

• WSJ: Great Britain & Northern Ireland, Invest in Canada

• Forbes: Dell Technologies

Here's a link to the full branded content list

Industry News + Product Launches

• Axios launched a new weekly newsletter, Axios Future of Health Care 

• The Daily Beast is putting in effort to return to their roots as a “smart tabloid” 

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