Archive
The Media Tracker: America250 is bringing advertisers out to play
Coming to you a day early ahead of the holiday weekend with an abbreviated tracker. While July generally brings slower HPTO’s and RON campaigns, this week brought a slew of new HPTO’s, with one sponsor running America250 messaging.
Melanie Singer
The Media Tracker: Anthropic's Approval Strategy
For over two years, AI has trickled, then flooded into media ad buys. It’s taken over copy for SaaS companies, and financial institutions followed. Somewhere along the way, every other HPTO became a variation of “our AI agent will 5X your team’s revenue.”
Melanie Singer