Welcome to December where we invite you to The Media Tracker’s second annual advent calendar series. Each week, we’ll highlight the year’s top trends with prediction on what’s to come in 2025.
This week we have an abbreviated tracker coming to you a day early with Thanksgiving tomorrow. Hope everyone has an enjoyable holiday with good food 🙂
This week shed light on tech's strategic ad placements, tapping into HPTO’s from Meta to AMD
With this year nearly behind us, one topic took the events industry by storm, which was naturally AI. This topic is likely to continue into the new year, garnering top dollar clients like IBM to NYSE.
With very few companies wanting their ads to appear next to political content, two sectors proved to be resilient during this year’s election week: finance and e-commerce
New financial companies launched ad campaigns this week—from Mastercard to State Street Global Advisors, these large budgets are driving HPTO’s to a plethora of newsletter sponsorships.
This week brought a slew of newly launched campaign initiatives with evergreen messaging around lower prescription costs, to healthcare technology improving patient lives to processes
Financial based companies are leaning into general brand awareness and how their expert advisors and services make them stand out from competitors
With the majority of summits having wrapped at the end of Q3, October is leaning into smaller scale events, yet high impact audience reach.
An abbreviated tracker featuring e-commerce continuing to ramp up ad spend, Meta pushes new messaging, a new real-estate related company launched ads, Booz Allen enters the studio space, and two companies redesigned their newsletters.
Messaging remains consistent, with companies focusing on lowering carbon emissions and launching new technology to reach zero-emissions.
With Fall Fashion Week(s) underway, we're seeing a shift in campaign launch timing compared to past years, with RON & takeovers in full swing this week
