November officially marks Black Friday/Cyber Monday (BFCM) efforts within the retail space.
November is looking like the final push for larger scale events this year as publications like The Information have already hit pause.
Despite the government shutdown persisting throughout this month, associations are maintaining urgent appeals to policymakers.
This week brought a slew of strategic investment announcements from Goldman Sachs, JPMorgan and Wells Fargo.
This year marks a notable shift in the events space, with October becoming what we’d consider a hot month.
Health care continues to lean more heavily on newsletter sponsorships over RON, offering a direct line to their desired audience of policymakers, paired with 100% SOV
Each year, Climate Week brings forth companies that spend less within the media ad space and net new ad campaigns that touch on the week’s big discussions, like Deloitte.
As New York’s fashion week recently wrapped and Milan and Paris are on deck, an influx of campaigns, specifically HPTO’s are popping up.
The event category only continues to grow, with companies doubling down on investments, from more summits to increasing team head count
Hope everyone enjoyed the long weekend! This week we have an abbreviated tracker as we ease back into things.
We all know that branded content and studio pieces allow brands to expand their storytelling with multipart series that RON and newsletter sponsorships rarely grasp. That’s where the most notable campaign from this month is worth diving deeper into...
Generalized brand awareness is the name of the game this month with many financial companies tapping into their internal marketing efforts, promoting podcasts, newsletters, to overall services.
