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- The Media Tracker: Automotive Growth
The Media Tracker: Automotive Growth
Auto remains a smaller sector for publishing ad spend, but they do represent the aspirational and luxury goods side, similar to a number of the e-commerce brands that launch seasonal campaigns.
Melanie Singer
April 24, 2025
The Media Tracker
Happy belated Earth Day! Once upon a time in the media landscape, April brought out an influx of energy and climate ad campaigns. In the year of 2025, we rarely see this category lean into media ad spend. At least Delta leaned into their sustainability play…
…and with that, this week we’re diving into something new, automotive and the evergreen messaging trend.
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