Melanie Singer

Melanie Singer

The Media Tracker: Fashion week ad dollars + the Zuckified reader

The Media Tracker: Fashion week ad dollars + the Zuckified reader

Luxury brands keep spending during fashion week, but only within certain media outlets, making a case for spreading ad dollars to a wider audience demographic.

Melanie Singer
Melanie Singer
The Media Tracker: Patagonia's brand activism & association's return

The Media Tracker: Patagonia's brand activism & association's return

We’re back, and seemingly so is the media ad market! This week, there are a slew of HPTO’s, non-profits trickling back into the spotlight, while tech and finance return to their normal cadence of RON ad spend.

Melanie Singer
Melanie Singer
The Media Tracker: September Events

The Media Tracker: September Events

Welcome to September! This week we’re jumping back into the swing of things with upcoming events and the uptick in energy sponsors within the space.

Melanie Singer
Melanie Singer
The Media Tracker: cornering fashion week

The Media Tracker: cornering fashion week

This week’s abbreviated tracker feels pretty bare, but luxury brands from Gucci to Prada are beginning to showcase their Fall/Winter lines ahead of the upcoming New York fashion week.

Melanie Singer
Melanie Singer
The Media Tracker: Mizuho's new ad run & the return of defense ad spend

The Media Tracker: Mizuho's new ad run & the return of defense ad spend

In this week's abbreviated August tracker, there are a few notable newsletter sponsors, one within the wellness space, a few new financial companies dabbling in ad spend, and signs that aerospace/defense could be back in the ad market.

Melanie Singer
Melanie Singer
The Media Tracker: MS Now & Meta's HPTO push

The Media Tracker: MS Now & Meta's HPTO push

In this issue: MS Now and Meta push HPTO’s across multiple media sites, a new tequila brand enters the ad space, newsletter sponsors slow this week, but notable call-outs include Starbucks, 3M, and of course, Meta.

Melanie Singer
Melanie Singer
The Media Tracker: Meta's Awareness Play & Necessaire Newness

The Media Tracker: Meta's Awareness Play & Necessaire Newness

In this issue: Meta is ramping back up with their Instagram Teen Account awareness campaign, two healthcare companies are chugging along in their Q3 ad campaign, and a new retail brand has entered the ad space.

Melanie Singer
Melanie Singer
The Media Tracker: is wellness hot right now?

The Media Tracker: is wellness hot right now?

This week we’re diving into wellness potentially having a comeback as a category, despite the uncertainty of whether there’s a market for it.

Melanie Singer
Melanie Singer
The Media Tracker: the HPTO heat up

The Media Tracker: the HPTO heat up

This week was slower on the RON ad front but brought a surprising amount of homepage takeovers.

Melanie Singer
Melanie Singer
The Media Tracker: July Events

The Media Tracker: July Events

Summer historically is a slower month for both ad spend and events, which is only continuing this year. But what we are seeing that differs from last year are a few more summits in the month of July, with a new one coming from Bloomberg.

Melanie Singer
Melanie Singer