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The Media Tracker: MS Now & Meta's HPTO push
In this issue: MS Now and Meta push HPTO’s across multiple media sites, a new tequila brand enters the ad space, newsletter sponsors slow this week, but notable call-outs include Starbucks, 3M, and of course, Meta.
Melanie Singer
August 13, 2026
The Media Tracker
Hope everyone is staying cool, because I cannot stop sweating in NYC…
In this issue: MS Now and Meta push HPTO’s across multiple media sites; a new tequila brand enters the ad space; newsletter sponsors did slow down this week, but notable call-outs include Starbucks, 3M, and of course, Meta.
Ads across the web this week
Tech: ZScaler (WSJ), Thomson Reuters (Forbes), Pega (Bloomberg), Boomi (Bloomberg), T-Mobile (NYTimes), KPMG (WSJ), Oracle (WSJ), Meta (Politico, WashPo)
Automotive/Transport: Range Rover (Puck)
Business/Finance: Western Alliance Bank (Axios), Vanguard (Vox), Accenture (Bloomberg, Axios), Baker Tilly (WSJ), Capital One (WSJ), TIAA (The Atlantic)
Healthcare: Philip Morris International (Axios, Fortune), Philip Morris International (Fortune), Bridge Bio (NYTimes)
Real-estate: Corcoran (WSJ)
E-Commerce/Retail: Lancôme (NYTimes), Van Cleef & Arpels (NYTimes), LALO Tequila (Air Mail), Burberry (Puck), Skin Ceuticals (NYTimes)
Entertainment: Apple TV (Puck), MS Now (Politico, Axios, The Hill), Carnegie Hall (NYTimes), PGA Tour (Fortune)
Notable Campaigns
MS Now ad on Politico
MS Now ran a HPTO across Politico on 8/10 and Axios on 8/11, promoting their show, State of Play with Peter Alexander.
Thomson Reuters ad on Forbes
Thomson Reuters is running a HPTO across Forbes from 8/10-8/11 and today, 8/13, driving awareness towards The CoCo, their Fiduciary-Grade AI.
LALO Tequila ad on Air Mail
LALO Tequila is running a week-long HPTO across Air Mail, promoting their new high proof 2025 edition.
Meta ad on Politico
Meta ran a HPTO across Politico on 8/11, WashPo on 8/12, and Axios from 8/12 to today, 8/13, promoting their Instagram Teen Accounts.
Vanguard ad on Vox
Vanguard ran a HPTO across Vox on 8/11, promoting their Cash Plus account.
Accenture ad on Bloomberg
Accenture is running a HPTO across Bloomberg from 8/11 to today, 8/13, driving to their insights page where they promote a case study with the National Football League and an interview with their CEO.
Starbucks sponsorship in Puck’s In the Room
Here's a link to the full newsletter list
Across the newsletter tracker, this week has a STR of 35%, 15% down from last week 💵
New Branded Content
BASF studio piece on WashPo
WSJ: RTX, Invest Qatar, Samsung, Vanguard
WashPo: BASF
Here's a link to the full branded content list
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