This week we're diving into upcoming June events.

What's 🔥 Right Now

June Events

• NYTimes: “Hard Fork Live” sponsored by IBM, Invesco QQQ, Intuit Quickbooks

• Axios: “Axios Cannes” sponsored by Burson, Criteo, Fetch, Human Ventures, IBM, Mastercard, Nielsen, OPRG, Samsung Ads, Teads, Tripadvisor, Uber Advertising, WPP Media, Weber Shandwick, Yahoo, “Future of Defense” sponsored by AWS, Exiger, Sparks, “Strengthening the Regional Talent Pipeline” sponsored by JP Morgan Chase, The United States Conference Mayors

• The Hill: “Matters of Life and Breath” sponsored by AstraZeneca

• Semafor: “The World of Work” sponsored by Gallup, Lilly, Workday, “Mixed Signals Live & Cannes” sponsored by Google

• Punchbowl News: “The Future of Medicine: A Conversation with Rep. Greg Murphy” sponsored by incubate

• Bloomberg: “Sustainable Business Summit” sponsored by Schneider Electric, Envision, “Bloomberg Green Seattle” sponsored by Amazon

• WSJ: “The WSJ Global Food Forum” sponsored by Pratt Industries, ChicagoLand Food & Beverage Network, “Cannes Lions Festival of Creativity” sponsored by Amazon Business, Google, IBM, MediaLink, NYSE, Salesforce, Night Market, Media City Qatar

• The Information: “With AI Agents, Cooperation Could Prevail…Or Not” sponsored by Outshift

Events on the Horizon

• The Hill: “Hill-Nation Summit” not yet sponsored

• Semafor: “Solving the Youth Wellbeing Challenge” sponsored by Coalition to Empower Our Future

• Bloomberg: “Sustainable Business Summit” not yet sponsored

The thought: we’re in the final stretch of events before the summer lull, with few media companies heading to Cannes next week. Those who are attending, are leaning into multiple sponsors for a larger splash, similar to the Davos playbook from January.

One more note on the summit event trend that we are noticing is that while WaPo isn’t popping up with many smaller scale events, they have a number of larger scale summits coming this fall, signaling the company’s new event strategy.   

Ads across the web this week

• Tech: Informatica (WSJ), Oracle (Fortune), Splunk (Forbes), Google Cloud (NYTimes, WSJ), AT&T Business (Bloomberg), Cisco (Semafor), AWS (Axios), Sierra (NYTimes), Comcast Business (WSJ), ServiceNow (Fortune)

• Automotive/Transport: Range Rover (Puck)

• Aerospace/Defense: Renk (Politico)

• Business/Finance: Fidelity (WSJ), Goldman Sachs (Axios), World Gold Council (WSJ), Korn Ferry (Forbes), Jobs Ohio (Fortune), Empower (WSJ), West Monroe (Axios), TIAA (NYTimes), EDPNC (Fortune), Goldman Sachs (Bloomberg)

• Healthcare: Evernorth Health Services (NYTimes), Lily (Semafor)

• Real-estate: Sotheby’s (NYTimes)

• Non-Profit: Biotechnology Innovation Organization (Politico), Alzheimer’s Association (Politico), AARP (Politico), Keep America Connected Coalition (Politico)

• Travel: One&Only (Forbes)

• E-Commerce/Retail: Tumi (WSJ), Bottega Veneta (The Atlantic), Graff (Air Mail), Boucheron (NYTimes), Prada (The New Yorker)

• Entertainment: Lincoln Center Theater (NYTimes), Disney+ (NYTimes), Glen Garry Glen Ross (WSJ), HBO Max (Puck), Apple TV (Puck)

Notable Campaigns 

Biotechnology Innovation Organization ran a HPTO across Politico on 6/9, promoting the benefits of vaccines in America.

Tumi ran a HPTO across WSJ on 6/9, promoting their 19 Degree Lite luggage.

Bottega Veneta ran a HPTO across The Atlantic on 6/9, promoting their new campaign around 50 years of iconic leather weave.

Graff is running a week-long HPTO across Air Mail, running general brand awareness around their jewelry collections.

Alzheimer’s Association ran a HPTO across Politico on 6/10, calling on Congress to make Alzheimer research a priority.

AWS ran a HPTO across Axios on 6/10, driving brand awareness as to why public sector organizations trust AWS.

Evernorth Health Services ran a HPTO across NYTimes on 6/11, driving awareness to how they’re lowering drug spend for health plans.

EDPNC is running a HPTO across Fortune today, 6/12, driving awareness to North Carolina being ranked as a top state for business.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 55%, 2% down from last week 💵

New Branded Content

• WSJ: NVIDIA, Media City QA, Hyundai

• WaPo: Nutrafol

• Fortune: Gates Foundation

• Morning Brew: AWIN, NYSE

• Axios: Meta

Here's a link to the full branded content list

Industry News + Product Launches

• AdExchanger Talks latest episode is with Puck’s CRO & Co-Founder on why niche journalism is appealing to advertisers

Thanks for reading 👩‍💻 If you liked this and haven't yet, subscribe and/or share!