Melanie Singer

Jul 01, 2026

The Media Tracker: America250 is bringing advertisers out to play

Coming to you a day early ahead of the holiday weekend with an abbreviated tracker. While July generally brings slower HPTO’s and RON campaigns, this week brought a slew of new HPTO’s, with one sponsor running America250 messaging.

Melanie Singer

Jun 25, 2026

The Media Tracker: Financial Navigation

This week we’re diving into consulting and financial companies aligning their messaging around navigating the uncertain.

Melanie Singer

Jun 18, 2026

The Media Tracker: June's abbreviation

This week we have an abbreviated tracker leading into the Juneteenth weekend, with a few notable HPTO’s and studio launches.

Melanie Singer

Jun 11, 2026

The Media Tracker: The Great Energy Return

Energy-based companies have pulled back on ad spend significantly since 2023. But this week is bringing the ad spend resurgence to energy companies.

Melanie Singer

Jun 04, 2026

The Media Tracker: June Events

Before the summer lull hits, here's who's spending on June events and the sponsorship patterns worth paying attention to.

Melanie Singer

May 28, 2026

The Media Tracker: May's Abbreviation

This week we have an abbreviated tracker, with a few notable HPTO’s and studio launches.

Melanie Singer

May 21, 2026

The Media Tracker: Cartier, Rolex, and the early summer SOV shift

As finance pulls back for summer, luxury fashion steps in and takes the room.

Melanie Singer

May 14, 2026

The Media Tracker: L'Oréal in Playbook, railroads in Puck and what it signals

Newsletter sponsorships are becoming the go-to for anyone who needs D.C.'s attention.

Melanie Singer

May 07, 2026

The Media Tracker: May Events

The Hill scales up, associations show out, and Axios keeps busy

Melanie Singer

Apr 30, 2026

The Media Tracker: the luxury ad dollar gap

This week we're diving into luxury ad dollars and the gap many media companies haven't quite figured out how to close yet.

Melanie Singer