As New York’s fashion week recently wrapped and Milan and Paris are on deck, an influx of campaigns, specifically HPTO’s are popping up.
The event category only continues to grow, with companies doubling down on investments, from more summits to increasing team head count
Hope everyone enjoyed the long weekend! This week we have an abbreviated tracker as we ease back into things.
We all know that branded content and studio pieces allow brands to expand their storytelling with multipart series that RON and newsletter sponsorships rarely grasp. That’s where the most notable campaign from this month is worth diving deeper into...
Generalized brand awareness is the name of the game this month with many financial companies tapping into their internal marketing efforts, promoting podcasts, newsletters, to overall services.
We tend to see less ad campaigns coming from consulting firms, as they prefer sponsoring events, but we're beginning to see the tide turn.
August has really taken a step back when it comes to events, but it makes sense given the slew of September live events coming up, most notably, Climate Week.
This week the tech sector pushed less messaging about AI, which as we know, has dominated the space for months, and instead focused more on how products can advance businesses.
Can media companies that tap into the next hot category (wellness, gaming, AI) evolve with culture?
New financial based companies entered the ad space, from Paypal to Corient making a notable splash.
