The Media Tracker: health care sponsorships

Health care continues to lean more heavily on newsletter sponsorships over RON, offering a direct line to their desired audience of policymakers, paired with 100% SOV

The Media Tracker

Welcome to October and welcome to Q4. This week is off to a slower start as Q3 campaigns wrapped and impending Q4 messaging kicks into high gear, but that isn’t stopping the week’s trend alert around health care newsletter sponsorships.

Scheduling note: I’ll be on vacation next week so they’ll be no send. I’ll be updating the branded content and newsletter trackers for paying subscribers throughout the week 😎

The remainder of this newsletter is for paid subscribers only.

Each addition of The Media Tracker is chock full of industry trends, new sponsorship launches and where they’re placing ad dollars.

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