This week we're diving into upcoming October events.

What's 🔥 Right Now

October Events

• Politico: “Policy Outlook: Cybercrime and Financial Innovation” sponsored by FICO

• Bloomberg: “Bloomberg Tech” sponsored by PwC, TATA, Kyndryl, Verizon Business, Vodafone Business, Invest Kuwait, “Business Summit at Asean” sponsored by Asean, Ministry of Investment Trade and Industry Malaysia, CIMB, YTL Group, Zetrix AI, “The Future Investor” sponsored by Invesco QQQ

• Axios: “Future of Defense” sponsored by Booz Allen, Lockheed Martin, Shield AI, “Shaping the Future of Global Payment Systems” sponsored by J.P. Morgan

• Semafor: “World Economy Summit - Fall Edition” sponsored by Bank of America, BCG, OpenAI, Business Roundtable, PwC, PPC, TIAA, Genesis, “The Next 3 Billion - On Tour” sponsored by Gates Foundation, “Navigating Regulatory Waves” sponsored by Reynolds

• WaPo: “Global Women’s Summit” sponsored by AARP, A Better Balance, Capital One

• The Hill: “Bang for Your Buck” sponsored by Alliance For Aging Research, “Screening Saves Lives” sponsored by Alliance for Breast Cancer Policy

• The Information: “2025 WTF Summit” sponsored by PwC, Meta

• Puck: “In the Arena” sponsored by Tishman Speyer, McDermott Will & Schulte, MLB, Monumental

• Punchbowl News: “Investing in America: A Conversation with Rep. Rudy Yakym” sponsored by American Investment Council, “Pop-Up Conversation with Reps. Morgan Griffith and Diana DeGette” sponsored by AstraZeneca, “The Creator Economy: A Conversation with Rep. Beth Van Duyne” sponsored by YouTube

• Morning Brew: “Playing the Agentic AI Long Game” sponsored by Skyflow, “Attribution Reimagined” sponsored by ìbotta

Events on the Horizon

• Bloomberg: “Green at COP30” sponsored by Zurich, Hitachi, Schneider Electric, Amazon, “Building a Future-Ready Business” sponsored by Kyndryl, “Bloomberg New Economy” sponsored by Envision, HSBC, Hyundai, TATA, PwC, Singapore

• Semafor: “The Future of Health Forum” sponsored by West Health, Gallup

The thought: Last year, larger-scale events and summits wrapped up by the end of Q3. This year marks a notable shift, with October becoming what we’d consider a hot month in the events world. This change in event prioritization is perhaps the most significant trend across media companies right now. For many, events provide a steady revenue stream while on-site ad dollars continue to ebb and flow. Though I expect this event trend to extend into the first half of 2026, it’ll be interesting to see how the landscape continues to evolve.   

Ads across the web this week

• Energy: Panasonic (Politico), Siemens Energy (Politico)

• Tech: Atlassian (WSJ), Salesforce (Forbes), HPE (WSJ), General Dynamics (Axios), Sierra (NYTimes), Apple (Fortune), SAS (Semafor), AT&T Business (Bloomberg), Amazon (Bloomberg), Instacart (Axios)

• Automotive/Transport: Genesis (Semafor)

• Business/Finance: BDO (NYTimes), BRG (Semafor), Fidelity (Axios), McKinsey & Company (Fortune), TIAA (Semafor), LPL Financial (Axios), Global Atlantic (WSJ, Bloomberg), Silicon Valley Bank (Axios)

• Healthcare: Philip Morris International (WSJ), Evernorth Health Services (Axios), Blue Cross Blue Shield (Puck)

• Non-Profit: World Gold Council (WSJ)

• Education: University of Michigan (NYTimes)

• Real-estate: Corcoran (WSJ)

• E-Commerce/Retail: Cartier (NYTimes), Van Cleef & Arpels (Air Mail), Tumi (NYTimes, Puck), Bottega Veneta (NYTimes), Theory (NYTimes), Rolex (WaPo)

• Entertainment: Netflix (The Atlantic)

Notable Campaigns 

Atlassian ran a HPTO across WSJ on 10/13, promoting their AI powered Jira for teams.

Salesforce is running a week-long HPTO across Forbes, driving awareness to their Dreamforce livestream.

Wells Fargo ran a HPTO across Bloomberg on 10/13, driving to a studio piece on their clientele’s success stories around affordable housing.

Van Cleef & Arpels is running a week-long HPTO across Air Mail, promoting their Poetic Complications Watch.

HPE ran a HPTO across WSJ on 10/14, promoting their AI-native network.

GDIT ran a HPTO across Axios on 10/14, promoting their full-spectrum cyber capabilities.

Apple ran a HPTO across Fortune on 10/15, promoting the iPhone 17 Pro.

Silicon Valley Bank ran a HPTO across Axios on 10/15, driving general brand awareness around empowering their clients every step of the way.

Netflix is running a HPTO across The Atlantic today, 10/16, promoting The Diplomat.

Tumi is running a HPTO across Puck today, 10/16, promoting their Icons collection.

Newsletter Tracker

Here's a link to the full newsletter list

Semafor renamed their politics newsletter to Semafor Washington, DC (previously Principals) and their energy newsletter to Semafor Energy (previously Net Zero).

Across the newsletter tracker, this week has a STR of 59%, 2% down from last week 💵

New Branded Content

• Bloomberg: Wells Fargo 

• WSJ: ALAB, Amazon, NTT, Code and Theory, UBS, Vanguard

• WaPo: AT&T Business, The Kennedy Center, Calm Health

• Fortune: IPG, Iberdrola, Aveva, WWF

• Morning Brew: Convera, Bloomreach

Here's a link to the full branded content list

Industry News + Product Launches

• 1440 is evolving as a business in the wake of AI summarizations

• Notes from AMO 2025 on events growing within the media space

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