This week we're diving into upcoming October events.

What's 🔥 Right Now

October Events

• The Hill: “Bang for Your Buck” sponsored by Alliance for Aging Research

• Axios: “Community Solutions: Continuing Houston’s Clean Energy” sponsored by American Chemistry Council, “The Prognosis for America’s Pain Management” sponsored by Vertex, “What’s Next Local” sponsored by Standards & Engagement, “BFD: New York” sponsored by Consensys, Latham & Watkins LLP, Lightspeed

• Bloomberg: “Canadian Finance Conference” sponsored by National Bank of Canada, “New Economy at B20” sponsored by Bayer, Envision, HSBC, Hyundai, PwC, TATA, Singapore, “The Future Investor” sponsored by Invesco QQQ

• The Atlantic: “State of Our Union: Nebraska” sponsored by Flatwater Free Press

• WaPo: “Chasing Cancer” sponsored by Johns Hopkins Medicine, “The Future of Money” sponsored by DC Fintech Week, “Saluting America’s Veterans” sponsored by Navy Federal Credit Union

• Punchbowl News: “Investing in Your Community: A Conversation with Sen. Thom Tillis” sponsored by American Investment Council, “5G and America’s Competitiveness: A Conversation with Sen. Mark Warner” sponsored by CTIA

• Politico: “Women Rule: Rising Leaders” sponsored by CTIA

• Semafor: “Barriers and Breakthroughs” sponsored by GE Aerospace, “The Arabian Peninsula’s Golden Age” sponsored by Invest Qatar, G42, “World Economy Summit” sponsored by BCG, Visa, Genesis

Events on the Horizon

• Bloomberg: “The Business Value of AI” sponsored by IBM, “Winning the Innovation Game” sponsored by Rocket Software

• The Atlantic: “The Next Frontier for Accessible Medicines” sponsored by Association for Accessible Medicines (AAM), Biosimilars Council

The thought: Q4 is in full swing within the events world. With the majority of summits having wrapped at the end of Q3, October is leaning into smaller scale events, yet high impact audience reach. We’ll likely continue to see this trend for the remaining 2024 calendar year as RevOps already eyes early H1 sponsors for the new year.   

Ads across the web this week

• Energy: Vineyard Offshort (Politico), Community Offshore Wind (Politico), NextDecade (Axios), Propane (WSJ)

• Tech: Google (WaPo), Check Point (WSJ), AT&T Business (Forbes, WaPo), Amazon Business (Bloomberg), Meta (Axios, Politico, WaPo), Dell Technologies (WSJ), SAP (WSJ), ServiceNow (Forbes)

• Automotive/Transport: Genesis (Semafor)

• Business/Finance: Capital One (NYTimes), MFS (WSJ), Aon (Fortune), FM (WSJ, Bloomberg), Mercury (Axios), Accenture (NYTimes), Goldman Sachs (Axios), KPMG (Axios)

• Healthcare: PhRMA, Boston Children’s Hospital (NYTimes)

• Non-Profit: Guardian Legal Network (The Hill), National Minority Quality Forum Action Network (Roll Call), American Gaming Association (Semafor), Swedish Match (WSJ)

• E-Commerce/Retail: The Macallan (NYTimes), Harry Winston (NYTimes), Pratt Industries (WSJ), Giorgio Armani (Air Mail), Rolex (The Atlantic), Herno (NYTimes), Timberland (NYTimes), David Yurman (NYTimes)

Notable Campaigns 

PhRMA ran a HPTO across Politico on 10/7, driving awareness to the Inflation Reduction Act (IRA) and the high cost associated with it.

Pratt Industries ran a HPTO across WSJ on 10/7, promoting their 100% recycled products.

AT&T ran a HPTO across Forbes on 10/7, driving awareness to why customers choose AT&T for their business needs.

Genesis ran a HPTO across Semafor on 10/7, promoting the Genesis GV80.

Meta ran a HPTO across Axios on 10/7, Politico on 10/8, and WaPo on 10/9, promoting their new Teen Accounts for further protection and restrictions.

Giorgio Armani is running a week-long HPTO across Air Mail, promoting their New York Collection.

Dell Technologies ran a HPTO across WSJ on 10/8, promoting their new products.

FM ran a HPTO across WSJ on 10/9, driving general brand awareness around their services.

Swedish Match is running a HPTO across WSJ today, 10/10, driving awareness around their efforts to keep nicotine out of the hands of people who aren’t 21+.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 52%, 14% down from last week 💵

New Branded Content

• WSJ: Baker Mckenzie, DP World, BCG, Bayer

• WaPo: AWS, RTX

• Fortune: Target, Capital One

• Morning Brew: Sage

• Axios: Hanwha

• The Atlantic: Lilly

Here's a link to the full branded content list

Seeking impartial news? Meet 1440.

Every day, 3.5 million readers turn to 1440 for their factual news. We sift through 100+ sources to bring you a complete summary of politics, global events, business, and culture, all in a brief 5-minute email. Enjoy an impartial news experience.

Join for free today!

Industry News + Product Launches

• NYTimes doubles down on gaming in an effort to increase revenue growth

• Hearst is the latest media company to partner with OpenAI

• LiveIntent sells to Zeta Global 

• The Athletic and Yahoo Sports plan to team up and launch a hub for women’s sports coverage

Thanks for reading 👩‍💻 If you liked this and haven't yet, subscribe and/or share!