This week we're diving into upcoming November events.

What's 🔥 Right Now

November Events

• Politico: “Policy Outlook: Combating Financial Cybercrime” sponsored by Capital One

• Bloomberg: “Building a Future-Ready Business” sponsored by Kyndryl, “New Economy 2025” sponsored by Envision, HSBC, Hyundai, TATA, PwC, Singapore

• Axios: “The Future of Alzheimer’s Care” sponsored by Partnership to Fight Chronic Disease, “An Evening with Axios and IBM” sponsored by IBM, Web Summit, “Empowering Small Business: Strategies for Success in South Carolina” sponsored by Mastercard “Empowering Small Business: Strategies for Success in Michigan” sponsored by Mastercard, “Axios BFD” sponsored by Bayer, CAQ

• Semafor: “Dubai Business Forum” sponsored by U.S. Chambers of Commerce, U.S.-U.A.E. Business Council, “The Future of Health Forum” sponsored by West Health, Gallup, “The Next 3 Billion: South Africa” sponsored by Gates Foundation, Standard Bank

• WaPo: “Global Women’s Summit” sponsored by AARP, A Better Balance, Capital One

• The Hill: “Navigating America’s Shipbuilding Future” sponsored by BCG

• Morning Brew: “Powering Connections with Technology” sponsored by AT&T Business

Events on the Horizon

• Bloomberg: “Defending the Digital Economy” sponsored by Mastercard, “Empowering Business Growth in the Digital Economy” sponsored by Mastercard

• Semafor: “The Next 3 Billion: United Arab Emirates” sponsored by Gates Foundation

The thought: November is looking like the final push for larger scale events this year, as publications like The Information have already hit pause. But, summits and multipart event series do continue to chug along among most media companies. Notably, within the November bunch, Mastercard is sponsoring two event series for both Axios and Bloomberg, making a larger splash in the month of November around small business development and next month, the digital economy.   

Ads across the web this week

• Tech: Apple Pt. 1(NYTimes), Apple Pt.2 (Vox), Oracle (WSJ), SentinelOne (Forbes), Open AI (Axios), SailPoint (NYTimes), Meta (Politico), Amazon Pt. 1 (NYTimes), Amazon Pt. 2 (Politico), EXL (Fortune)

• Business/Finance: TATA (NYTimes, Semafor), UKG (Fortune), TIAA (Semafor), BRG (Semafor), Marcus by Goldman Sachs (Bloomberg), Accenture (NYTimes), West Monroe (Axios), John Hancock (Bloomberg)

• Healthcare: Aetna (Bloomberg, WSJ) 

• Real-estate: Corcoran (WSJ)

• Travel: American Airlines (NYTimes) 

• Education: University of Michigan (The Atlantic)

• E-Commerce/Retail: Eileen Fisher (NYTimes), Boucheron (Air Mail), Hermès (The New Yorker), Montblanc (Puck), Cartier (NYTimes), Van Cleef Arpels (WSJ), Tumi (NYTimes)

• Entertainment: NBC (NYTimes, Roll Call), CNN (WaPo), Black Bear (NYTimes), Apple TV (WSJ)

Notable Campaigns 

Apple ran a HPTO across NYTimes on 11/3, promoting their Macbooks.

Apple ran a HPTO across Vox on 11/3, promoting their Series 11 watch.

UKG ran a HPTO across Fortune on 11/3, driving general brand awareness around their HR management tools.

SentinelOne is running a week-long HPTO across Forbes, promoting general brand awareness around their services.

University of Michigan ran a HPTO across The Atlantic on 11/3, driving awareness to how they’re redefining higher education.

Boucheron is running a week-long HPTO across Air Mail, promoting their Aim Forward collection.

NBC ran a HPTO across NYTimes on 11/4, driving general brand awareness around their coverage—timing it with election day.

CNN ran a HPTO across WaPo on 11/4, promoting their new streaming service.

Meta ran a HPTO across Politico on 11/5, promoting their teen accounts.

Amazon ran a HPTO across NYTimes on 11/5, promoting the all new Alexa+.

Amazon is running a HPTO across Politico today, 11/6, driving awareness to partnering with independent small businesses for 25 years.

Black Bear is running a HPTO across NYTimes today, 11/6, promoting the upcoming movie Christy.

Apple TV is running a HPTO across WSJ today, 11/6, promoting the new series Pluribus.

EXL is running a HPTO across Fortune today, 11/6, promoting their product as a service.

Newsletter Tracker

Here's a link to the full newsletter list

Punchbowl News sent a special edition Tuesday evening, sponsored by AARP.

Across the newsletter tracker, this week has a STR of 63%, 4% down from last week 💵

New Branded Content

• NYTimes: Estée Lauder 

• Axios: Capitol One 

• Politico: Axon

• The Atlantic: Washington University in St. Louis

• WSJ: Vista Jet, Vanguard

• Fortune: Schneider Electric, Medidata, SAP, Shopify

• Morning Brew: Outreach, Fidelity, Deel.

Here's a link to the full branded content list

Industry News + Product Launches

• Puck has officially acquired Air Mail

• Dow Jones has added its first premium add-on product, Barron’s Investor Circle

• Gannet changed its name to USA Today Co.

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