The Media Tracker: HPTO's Heat Up

This week brought a slew of HPTO’s as brands push their end of year messaging before the ad world begins to retreat come December.

Author

Melanie Singer
November 20, 2025

The Media Tracker

For our last deep dive of November before the Thanksgiving break, (don’t worry, TMT will hit your inbox Wednesday of next week), we’re highlighting the influx of HPTO’s that have launched throughout this week.

The remainder of this newsletter is for paid subscribers only.

Each addition of The Media Tracker is chock full of industry trends, new sponsorship launches and where they’re placing ad dollars.

Already a paying subscriber? Sign In.

A subscription gets you:

  • • Newsletter and Branded Content trackers.
  • • Monthly event sponsorship rundown.
  • • Unlimited access to our online archive where you can sift through past additions to find that one client you’ve been trying to win for the past quarter.

Subscribe to keep reading

This content is free, but you must be subscribed to The Media Tracker to continue reading.

Already a subscriber?Sign in.Not now

Reply

or to participate.