The Media Tracker
Posts
The Media Tracker: New Year, New Events

The Media Tracker: New Year, New Events

A new year brings new events, and more specifically the kick off of Davos at the end of January

Melanie Singer
January 09, 2025

The Media Tracker

Welcome back! Hope everyone had a restful holiday and new years. This week we’re diving straight into January events as RON campaigns ramp up.

What's 🔥 Right Now

January Events

The Hill: “Trust in Science: The High-Stakes Game for U.S. Public Health” sponsored by Alliance for Aging Research
Politico: “The First 100 Days” sponsored by American Clean Power and ASP
Axios: “Zooming In: Navigating Local Change” sponsored by JP Morgan Chase — there will be an Axios Davos house but the Splash page is down
Bloomberg: “Bloomberg House Davos” sponsored by Bain & Company, HOLCIM, Indeed, Invest Saudi, Mubadala, Prosus, PwC, Singapore, Swift, Syngenta Group
WSJ: “World Economic Forum” sponsored by Amazon Business, EcoLab, Google Cloud, Indeed, Invest Qatar, NTT Data, Regeneron, Zscaler, Saadiyat Cultural District Abu Dhabi
Morning Brew: “A Small Business Blueprint: Scaling Strategically” sponsored by Walmart Business
Semafor: “The Road Ahead for America’s Small Businesses” sponsored by IFA, and “Semafor at Davos” sponsored by PwC, FAB & Technology Innovation Institute, Cisco & Salesforce, Google, Philip Morris International, Stellar Development Foundation, Mubadala
Fortune: “Fortune @ Davos 2025” sponsored by Hedera, Philip Morris International, Workday, MPW, Binance, Deloitte, Great Britain, Toptal

Events on the Horizon

Bloomberg: “The Future Investor: Finding the Opportunities” sponsored by Invesco QQQ
The Information: “AI Agenda” sponsored by IBM & Lightspeed
Marketing Brew: “Tactical MarTech: The Future of AI, Attribution, and Privacy” sponsored by Trustpilot

The thought: a new year brings new events, and more specifically the kick off of Davos at the end of January. Last year we only saw Axios and Bloomberg invest in Davos houses, but this year more media companies are investing time and money into making a big splash. Most notably this year, there are repeat sponsors from Philip Morris International to Mubadala, indicating the appetite for 100% SOV towards the top decision makers in the world.

Ads across the web this week

Energy: Schneider Electric (Forbes)
Tech: Palo Alto Networks (NYTimes), Dell Technologies (WSJ), Oracle (WSJ)
Automotive/Transport: Delta (Politico), SAS (NYTimes)
Business/Finance: BlackRock (WSJ), BCG (Axios), HSBC (NYTimes), RSM (NYTimes), Charles Schwab (WSJ), T.Rowe Price (Forbes)
Non-Profit: Alzheimer’s Association (Politico), Working Forests Initiative (Forbes)
Travel: Raffles (Air Mail)
Entertainment: The Walt Disney Studios (Puck), Neon (Puck), Better Man (NYTimes, The New Yorker)