This week we're kicking things off with upcoming events as calendars slowly but surely begin to fill up.

What's 🔥 Right Now

January Events

• Axios: “Axios House @ World Economic Forum” sponsored by AtBay, Gecko, HP, United States Steel Corporation, Qualcomm, Lenovo, Pfizer, W.K. Kellogg Foundation, World Quant

• Bloomberg: “Bloomberg House at Davos” sponsored by South Africa, Pangaia, HOLCIM, Mubadala, PwC, Qiddiya, Star Energy Geothermal

• Politico: “How Fast Can We Solve Alzheimer’s?” sponsored by Eisai

• The Atlantic: “Dr. Death Screening and Talkback” in partnership with Peacock

Looking ahead

• Semafor: “Principals Live with Rep. Raja” with no sponsor at the moment

• Politico: “2024 Governor’s Summit” sponsored by Cisco

• Fortune: “The FORTUNE CFO Collaborative Houston” sponsored by workday and Deloitte

• Axios: “BFD: Miami” sponsored by Latham & Watkins LLP and West Monroe

The thought: with Davos kicking off next week, publishers are signaling less investment and time into hosting a “house” there, driven by general cost. This is where Axios and Bloomberg have taken big swings with their multi-sponsored events. With that, we expect publishers to continue doubling down but anticipate more IRL events to come.     

Ads across the web this week

• Energy: API (WaPo)

• Tech: CFA Institute (WSJ), PagerDuty (NYTimes), Contentful (NYTimes, Bloomberg), Dell Technologies (WSJ), Elastic (The Atlantic), Cloudera (WSJ)

• Business/Finance: Deloitte (Quartz), Deloitte (Axios) iShares (Bloomberg), Charles Schwab (Forbes), Morgan Stanley (Forbes), LPL Financial (WSJ)

• Non-Profit: STARs* (Bloomberg), UNICEF (Quartz), Health Equity Coalition for Chronic Disease (Politico)

• Travel: Viking Cruises (WSJ), Bermuda Tourism Authority (NYTimes), 1 Hotels (NYTimes)

• E-Commerce/Retail: Van Cleef & Arpels (NYTimes), Calvin Klein (NYTimes), Walmart (NYTimes)

• Entertainment: Max (NYTimes), I.S.S. Movie (The Atlantic)

Notable Campaigns

Deloitte is running a HPTO across Quartz this week, promoting their innovation technology solutions.

iShares ran a HPTO across Bloomberg on 1/8, promoting their ETFs, keeping customer goals in mind.

API ran a HPTO across WaPo on 1/10-1/11, drawing awareness towards the future of affordable, reliable, and cleaner energy.

Contentful ran a HPTO across Bloomberg on 1/10, promoting their product as a service.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 54%, 62% up from last week 💸

New Branded Content

• Forbes: SAP

• Vox: Hulu

• Axios: Samsung, Cooley

• WSJ: Motive, First Horizon, Salesforce Pt. 1, Salesforce Pt. 2

• Fortune: EY

Here's a link to the full branded content list

Industry News + Product Launches

• WaPo is launching The Campaign Moment, an occasional guide to key moments in the ‘24 campaign

• The ad market is set to stabilize this year

• CNBC is set to debut their first paid course

• Cookieless Chrome has actually started for 1% of users worldwide

• Semafor joins AdExchanger Talks to discuss their B2B publisher mindset 

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