With August historically being a slower month within media, advertisers are turning to HPTO’s.
New financial brand messaging has launched, from business entities within these financial companies to reward cards
E-commerce messaging remains heavy towards collection based campaigns
Events only continue to expand publisher x client relations, tapping into new markets that otherwise would be closed off due to editorial risk
In a surprising turn of events this week, energy is back in the ad game
Non-profits remain stronger within newsletter sponsorships as dollars can go further in reaching their desired audience
Financial companies are still showing up at the start of July to kickstart their RON campaigns
With 100% SOV, takeovers remain an efficient medium to drive awareness around new initiatives
From Big Tech to the Big Four, almost every category of advertising is tapping into AI
Publishers can look at events as a foot in the door for those hard to get clients
This week, stream takeover to homepage takeovers are showing the resilience in companies like Cigna and the new kid on the block, Solventum
Studio pieces continue to be a strong outlet for companies to share long-form stories, case studies, or hone in on lesser-known initiatives
