This week we're diving into upcoming November through December events.

What's 🔥 Right Now

November Events

• The Hill: “The 20% Small Business Tax Deduction” sponsored by NFIB

• Politico: “Affordable Housing: The New Agenda” sponsored by Capital One

• Punchbowl News: “Pop-Up Conversation with Rep. Steve Womack” sponsored by Palantir

• Axios: “The Future of Cognitive Care” sponsored by Lilly, “Supporting America’s Family Caregivers” sponsored by Otsuka

• Bloomberg: “Winning the Innovation Game": Modernizing IT Without Disruption” sponsored by Rocket Software

• The Information: “AI Impact on the IPO Market” sponsored by NYSE

Events on the Horizon

• The Hill: “Meet the New Members” sponsored by Amazon, Samsung, API, Lights on Energy

• NYTimes: “DealBook Summit” sponsored by US Bank, Vanguard, Delta, EcoLab, Invest Puerto Rico

• WaPo: “The Futurist: The Age of AI” sponsored by IBM

• Axios: “Axios Communicators” sponsored by Burson

The thought: we’re at the tail end of the events season rush, with many November events mentioned in last month’s rundown, having wrapped yesterday, 11/13. With this year nearly behind us, one topic took the events industry by storm, which was naturally AI. This topic is likely to continue into the new year, garnering top dollar clients like IBM to NYSE. For one last note, while we’re all eyeing the upcoming holidays, companies like Semafor and Bloomberg have already slotted H1 2025 events with sponsors forthcoming.   

Ads across the web this week

• Energy: Standard Industries (Air Mail)

• Tech: LG (NYTimes), SAP (Forbes), Meta (NYTimes), Dell Technologies (Bloomberg), Intercom (Axios), Google (WaPo), Oracle (WSJ), Capco (Bloomberg)

• Automotive/Transport: Range Rover (Puck)

• Business/Finance: J.P. Morgan (WSJ), Bain & Company (WSJ), Accenture (Fortune), Bank of America (WSJ), Great Place to Work (Fortune), State Street Global Advisors (Bloomberg), Mercury (Axios), FICO Score (Axios), BlackRock (The Atlantic)

• Healthcare: Evernorth Health Services (Axios, Politico)

• Education: Harvard Business School (Semafor) 

• Travel: American Airlines (NYTimes), Cathay (The Atlantic)

• E-Commerce/Retail: Free People (NYTimes), MZ Wallace (NYTimes), Berluti (NYTimes), Van Cleef & Arpels (WSJ), Laurent-Perrier (NYTimes), Bottega Veneta (NYTimes, Puck), Estēe Lauder (NYTimes), Marco Bicego (WSJ), Pratt Industries (WSJ)

• Entertainment: Netflix (NYTimes), Anora (The New Yorker), Amazon Prime (Vox), Paramount+ (Vox)

Notable Campaigns 

Netflix ran a HPTO across NYTimes on 11/11, promoting the series The Six Triple Eight.

SAP is running a week-long HPTO across Forbes, promoting their Cloud ERP for businesses.

Evernorth Health Services is running a week-long HPTO across Axios and Politico on 11/12, driving awareness around them lowering out-of-pocket cost-sharing.

Standard Industries ran a HPTO across Air Mail on 11/11, driving awareness towards GAF Energy, and roof-integrated solar options for homeowners.

Meta ran a HPTO across NYTimes on 11/12, running new ads to promote Teen Accounts.

Dell Technologies ran a HPTO across Bloomberg on 11/12, promoting their partnership with NVIDIA, delivering their AI Factory.

Cathay ran a HPTO across The Atlantic on 11/13, running general brand awareness around flying with them from Hong Kong and beyond.

AWS is running a HPTO across WaPo today, 11/14, driving to a studio piece on how generative AI is elevating business operations and protecting the planet.

Pratt Industries is running a HPTO across WSJ today, 11/14, promoting their 100% recycled products for your business.

Capco is running a HPTO across Bloomberg today, 10/14, driving general brand awareness around their product.

BlackRock is running a HPTO across The Atlantic today, 11/14, driving awareness to how they can help Americans retire.

Newsletter Tracker

Here's a link to the full newsletter list

Axios Hill Leaders launched this week, sponsored by Meta, after sunsetting Axios Sneak Peek

Across the newsletter tracker, this week has a STR of 67%, 22% up from last week 💸

New Branded Content

• WSJ: Check Point, Simon Kucher, UBS, Tork

• WaPo: JLL, EcoLab, AT&T Business, AWS

• Fortune: Cloudera, American Express

• NYTimes: Indeed

• The Hill: IEEE PES

• Forbes: TIAA

Here's a link to the full branded content list

Industry News + Product Launches

• NYTimes passed 11 million subscribers this past quarter with the help of first-party data & subscription-first models

• New paid social strategies that legacy media brands can think on

• The Onion acquired InfoWars

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