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The Media Tracker: Advent Calendar Week 2
Welcome to week 2 of our December Advent Calendar, where we dive into newsletters from this year.
Melanie Singer
December 12, 2024
The Media Tracker
Welcome to week 2 of our December Advent Calendar, where we dive into newsletters from this year.
Here’s what’s in this week’s newsletter:
Week 2 of our advent calendar dives into newsletter STR & YoY growth
A 2024 notable trend within the newsletter space
Two newsletters that had 100% STR this year
The top two newsletter sponsors this year
The number of associations/coalitions sponsorships that have been tracked this year
Meta pushing ad spend towards two awareness campaigns this week
Two airlines are tapping more into ad spend this month
E-commerce had a big push in RON and HPTO’s this week with a few new companies launching campaigns…
2024 Advent Calendar
Week 2🚪: newsletters
To note: The Media Tracker kept tabs on a total of 86 newsletters this year. This number of course ebbed and flowed as various media companies shuttered some, and merged others (remember The Messenger, yeah, that was this year).
Overall, the tracked newsletters have an average STR of 56% in 2024, which is a 6% increase YoY.
Looking ahead into 2025, expect more newsletters to sunset as media companies continue to evolve with the times. Notably, this year brought fewer newsletter launches, but what we are beginning to see and can expect more of in the new year, is an increase in premium tiered newsletters. These promise subscribers exclusive coverage you cannot get anywhere else.
The Standouts 🏆
The remainder of this newsletter is for paid subscribers only.
Each addition of The Media Tracker is chock full of industry trends, new sponsorship launches and where they’re placing ad dollars.
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