With Q4 less than a month away, advertisers are dishing out top dollar ad slots for one day takeovers (exclude Bloomingdales), to spread general brand awareness this week.
An abbreviated tracker as September and the last month before Q4 gear up.
Fall events are officially here and with climate week towards the end of September, a large portion of events will focus on this topic.
Healthcare ad spend is up, despite this sector being low risk aversed
With August historically being a slower month within media, advertisers are turning to HPTO’s.
New financial brand messaging has launched, from business entities within these financial companies to reward cards
E-commerce messaging remains heavy towards collection based campaigns
Events only continue to expand publisher x client relations, tapping into new markets that otherwise would be closed off due to editorial risk
In a surprising turn of events this week, energy is back in the ad game
Non-profits remain stronger within newsletter sponsorships as dollars can go further in reaching their desired audience
Financial companies are still showing up at the start of July to kickstart their RON campaigns
With 100% SOV, takeovers remain an efficient medium to drive awareness around new initiatives
