New financial companies launched ad campaigns this week—from Mastercard to State Street Global Advisors, these large budgets are driving HPTO’s to a plethora of newsletter sponsorships.
This week brought a slew of newly launched campaign initiatives with evergreen messaging around lower prescription costs, to healthcare technology improving patient lives to processes
Financial based companies are leaning into general brand awareness and how their expert advisors and services make them stand out from competitors
With the majority of summits having wrapped at the end of Q3, October is leaning into smaller scale events, yet high impact audience reach.
An abbreviated tracker featuring e-commerce continuing to ramp up ad spend, Meta pushes new messaging, a new real-estate related company launched ads, Booz Allen enters the studio space, and two companies redesigned their newsletters.
Messaging remains consistent, with companies focusing on lowering carbon emissions and launching new technology to reach zero-emissions.
With Fall Fashion Week(s) underway, we're seeing a shift in campaign launch timing compared to past years, with RON & takeovers in full swing this week
With Q4 less than a month away, advertisers are dishing out top dollar ad slots for one day takeovers (exclude Bloomingdales), to spread general brand awareness this week.
An abbreviated tracker as September and the last month before Q4 gear up.
Fall events are officially here and with climate week towards the end of September, a large portion of events will focus on this topic.
Healthcare ad spend is up, despite this sector being low risk aversed
With August historically being a slower month within media, advertisers are turning to HPTO’s.
