This week we're diving into upcoming March events.

What's 🔥 Right Now

March Events

• Politico: “The First 100 Days Agriculture” sponsored by Bayer, “Health Care Summit” sponsored by Adtalem Global Education, Hackensack Meridian Health, Walgreens

• Axios: “The Prognosis for America’s Pain Management” sponsored by Vertex, “Zoom In: Expanding Affordable Housing” sponsored by JPMorgan Chase

• Semafor: “The State of Happiness in 2025” sponsored by Gallup, Coalition to Empower Our Future, Ajinomoto

• The Information: “AI Agents: What’s Working and What’s Not” sponsored by Slack

• Punchbowl News: “Pop-Up Conversation with Sens. Mike Rounds and Mark Kelly” sponsored by ULA, “Pop-Up Conversation with Rep. Nicole Malliotakis” sponsored by Intuit

• The Hill: “Health Next Summit” sponsored by Alliance for Aging Research

• Bloomberg: “Innovation in Play: Rethinking Possibilities in College Athletics” sponsored by Invesco QQQ

• WSJ: “Tech Live: Cybersecurity” sponsored by Microsoft, Palo Alto Networks, Zscaler, Okta

• WaPo: “The Futurist: America’s Technological Edge” sponsored by TechNet

• Morning Brew: “Content that Keeps Up with the Always On Consumer” sponsored by bazaarvoice

Events on the Horizon

• Semafor: “World Economy Summit” sponsored by BCG, Chevron, Gallup, Genesis, Mubadala, Verizon, Booking Holdings, Cisco, Infosys

• The Information: “Financing the AI Revolution” sponsored by NYSE

• The Hill: “Energy & Environment Summit” not yet sponsored

• Morning Brew: “Buying vs. Renting and Tips for Success at Both” sponsored by Zillow

Past Notable Event: Punchbowl News hosted The Conference this week, sponsored by RTX, Collins Aerospace Pratt & Whitney Raytheon, Arnold Ventures, Cisco, Goldman Sachs, McKinsey & Company—followed by a recap email sent the next day.

The thought: events are in full swing this month as many media companies continue to see value in this medium. One notable shift that we are seeing more of is summits. Between Punchbowl News to Semafor’s April summit and more, these larger events gain entry into more sponsors and revenue, yes, but also a stronger sell to clients looking to get in front of larger swaths of key decision makers.   

Ads across the web this week

• Tech: Thomson Reuters (WSJ), IBM (Bloomberg), T-Mobile (Axios), Elastic (The Atlantic), Samsung (The New Yorker, Bloomberg), Meta (Axios)

• Yorker), Servicenow (Forbes)

• Automotive/Transport: BMW (Puck), Range Rover (Puck), Genesis (Semafor)

• Business/Finance: Saint-Gobain (NYTimes), Deloitte (WSJ), Arnold Ventures (Axios), Indeed (Axios)

• Healthcare: Bayer (WSJ), Evernorth Health Services (NYTimes, The Atlantic)

• Non-Profit: National Community Pharmacists Association (Roll Call)

• Real-estate: Sotheby’s (NYTimes)

• Education: Carnegie Mellon University (NYTimes)

• E-Commerce/Retail: Pratt Industries (WSJ), Ralph Lauren (Air Mail), Van Cleef & Arpels (NYTimes), Tod’s (NYTimes), Celine (WSJ)

• Entertainment: NY Philharmonic (NYTimes), Peacock (The New Yorker)

Notable Campaigns 

Pratt Industries ran a HPTO across WSJ on 3/10, driving awareness to their 100% recycled boxes and packages.

T-Mobile ran a HPTO across Axios on 3/10, driving awareness to how they’re the first 5G network to prioritize public safety.

Ralph Lauren is running a week-long HPTO across Air Mail, promoting their bag collection.

Elastic ran a HPTO across The Atlantic on 3/10, driving general brand awareness around their product as a service.

Bayer ran a HPTO across WSJ on 3/11, driving awareness to their Glyphosate guide and what Glyphosate is.

Evernorth Health Services ran a HPTO across NYTimes on 3/12, driving awareness to Express Scripts and how it’s a leading PBM.

Samsung is running a HPTO across Bloomberg today, 3/13, promoting their Galaxy S25 Ultra.

Meta is running a HPTO across Axios today, 3/13, driving awareness to them supporting legislation that requires app store parental approval and age verification.

Peacock is running a HPTO across The New Yorker today, 3/13, promoting the new limited series Long Bright River.

Newsletter Tracker

Here's a link to the full newsletter list

Axios sent a Thought Bubble newsletter, sponsored by Williams 

Across the newsletter tracker, this week has a STR of 56%, 5% down from last week 💰

New Branded Content

• NYTimes: Belmond, GSK

• WSJ: NTT Data, Tech Mahindra, Hyundai

• WaPo: Intel

• Morning Brew: Workday, Indeed, NYSE

Here's a link to the full branded content list

Industry News + Product Launches

• Executive Editor of WaPo announced their newsroom overhaul to broaden the coverage—we’ll be on the lookout for further newsletter shifts from this

• Publishers reexamine their reliance with GAM after this past weekend’s blackout

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