We’re continuing to see steady financial ad spend this year with majority of companies leaning into contextual targeting for RON ad campaigns.
Tech companies dominated the ad space this week, leaning into HPTOs and newsletter sponsorships.
Q1 is trending towards smaller scale events, channeling the pre-summit takeover days. From January to the currently booked March events, we won’t see larger scale orchestrations until Q2.
SaaS companies pushing out AI-related messaging to flex their latest and greatest features that help businesses operate efficiently.
This week we have an abbreviated tracker, with a few notable HPTO’s and studio launches.
Financial companies are leaning into their 2026 outlook and positioning, driving readers to blogs and reports.
With only a few days into the new year, Davos Houses are taking up the majority of the industry’s event space this month, partnering with top dollar clients for their multi-day event series.
The Media Tracker kept tabs of 15 media companies producing branded content. For the second year in a row, WSJ dominated the sponsorship space, averaging 11 pieces per month, with 15 pieces launched in both June and November.
The Media Tracker kept tabs on 86 newsletters this year. This number of course fluctuated as media companies sunset some newsletters while others merged into new morning editions.
AI messaging took over the ad space this year, which doesn’t feel too surprising given the landscape of AI catapulting into everyone’s lives this year.
Happy almost Thanksgiving! This week we have an abbreviated tracker, with a few notable HPTOs and studio launches.
This week brought a slew of HPTO’s as brands push their end of year messaging before the ad world begins to retreat come December.
