Events are in full swing this month as many media companies continue to see value in this medium.
This week brought more diverse messaging within the tech sector than we’ve seen in a long time—from AI, SaaS, to improving brand score.
With some industries feeling less financially certain or putting ad dollars elsewhere, the healthcare sector is flexing their strategic eye towards newsletters.
This week we have an abbreviated tracker due to the short week—with features from new healthcare campaigns to defense continuing to dabble in ad spend.
The new administration’s first 100 days is officially underway, with February through March events leaning heavily into policy.
After finance took a beat in January, February is shaping up for their return—leaning into financial solution messaging.
This week dives into the tech sector as AI messaging takes ad dollars by storm
A new administration always brings new clients or messaging—from associations getting in front of decision makers, to energy companies pushing messaging on how they're bolstering the US economy.
This week brought heavy AI messaging from tech companies alike, which we can assume will continue throughout the year.
A new year brings new events, and more specifically the kick off of Davos at the end of January
Welcome to week 3 of our December Advent Calendar, where we dive into branded content.
Welcome to week 2 of our December Advent Calendar, where we dive into newsletters from this year.
