This week we're diving into tech—from the old players to the new.

What's 🔥 Right Now

Tech: Old and New

• Meta ran a HPTO across both Politico and WaPo this week, as they continue to promote their Instagram Teen Account, to improve their brand score among decision makers and everyday readers.

• GitLab ran a multi-day HPTO across Fortune this week, leading into their event on the 11th around the potential of agentic AI for software delivery.

• CoreWeave is running a multi-day HPTO across Forbes this week, promoting their cloud for AI.

Newsletter Rundown

• AI Progress is sponsoring Politico’s Digital Future Daily this week, driving awareness to fair use and the policy behind AI.

• Anthropic is sponsoring Politico’s Inside Congress, Axios PM, and Semafor Washington, DC this week, driving awareness to how they’re investing in scientific discovery.

• Amazon is sponsoring Axios AM this week, driving to a case study on how Amazon has been a launchpad for careers.

• Adobe is sponsoring The Information’s The Briefing this week, promoting their CMO’s blog post on how LLM-powered search can redefine growth.

• Meta is sponsoring Puck’s The Daily Courant this week, promoting their Instagram Teen accounts.

The thought: Tech companies dominated the ad space this week, leaning into HPTOs and newsletter sponsorships. Tech’s focus on newsletters continues as a clear trend. Newer sponsors like Anthropic are appearing more frequently, borrowing Meta and Amazon’s playbook of boosting brand approval with the general public. The messaging focuses on economic impact and scientific advancement.  

Ads across the web this week

• Energy: EcoLab (WSJ)

• Tech: Meta (WaPo, Politico), GitLab (Fortune), CoreWeave (Forbes), MHI (Bloomberg)

• Automotive/Transport:

• Business/Finance: Citi (NYTimes), LSEG (Semafor), State Street Investment Management (WSJ), AGI (Bloomberg), Justworks (Axios), Charles Schwab (NYTimes), Cboe Exchange (Bloomberg)

• Healthcare: Cleveland Clinic (WSJ) 

• Real-estate: Sotheby’s (NYTimes)

• Non-Profit: Solana Policy Institute (Puck), Pharmaceutical Reform Alliance (Politico), Opportunity @ Work’s (Bloomberg) 

• E-Commerce/Retail: Pratt Industries Inc. (WSJ), Ralph Lauren (Air Mail), Van Cleef & Arpels (NYTimes) 

• Entertainment: Hamilton Musical (NYTimes)

Notable Campaigns 

Meta ran a HPTO across WaPo on 2/9 and Politico on 2/11, driving awareness to Instagram Teen Accounts.

Pratt Industries ran a HPTO across WSJ on 2/9, promoting their 100% recycled products for businesses.

GitLab ran a HPTO across Fortune from 2/9-2/10, promoting their virtual event on the 10th.

CoreWeave is running a week-long HPTO across Forbes, promoting their cloud for AI.

Ralph Lauren is running a week-long HPTO across Air Mail, promoting their Team USA Olympic outfits.

Pharmaceutical Reform Alliance ran a HPTO across Politico on 2/10, driving awareness to Big Pharma hiking up drug prices.

AGI ran a HPTO across Bloomberg on 2/11, promoting their investor relations and financial performance.

Newsletter Tracker

Here's a link to the full newsletter list (the newsletter tracker is for paying subscribers only. For access, upgrade here.)

Across the newsletter tracker, this week has a STR of 51%, 8% up from last week 💸

New Branded Content

• Axios: Outshift by Cisco

• WSJ: Google

Here's a link to the full branded content list (the branded content tracker is for paying subscribers only. For access, upgrade here.)

Industry News + Product Launches

• More media companies launch events in the Middle East

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