While other sectors reconvene for Q2, luxury is full speed ahead into April campaign launches ...
This week we have an abbreviated tracker, with financial and tech companies dominating ad spend + a few notable HPTOs and studio launches
Healthcare ad spend tends to ebb and flow, but with Medicare funding and policy top of mind on the Hill, pharma and associations are spending in force to target policymakers shaping the conversation.
Tech companies dominated the ad space this week across RON and newsletters. Notably, Meta spread a wider footprint, running two different campaigns across Politico, Punchbowl, and Puck.
March is trending towards smaller-scale events, from Politico to Axios honing in on sub-topics like infrastructure and autonomous vehicles, attracting niche but highly engaged sponsored.
Branded content has a similar touch point to events. It gives clients a brand safe media buy, 100% SOV, and opportunity to share their story and messaging.
We’re continuing to see steady financial ad spend this year with majority of companies leaning into contextual targeting for RON ad campaigns.
Tech companies dominated the ad space this week, leaning into HPTOs and newsletter sponsorships.
Q1 is trending towards smaller scale events, channeling the pre-summit takeover days. From January to the currently booked March events, we won’t see larger scale orchestrations until Q2.
SaaS companies pushing out AI-related messaging to flex their latest and greatest features that help businesses operate efficiently.
This week we have an abbreviated tracker, with a few notable HPTO’s and studio launches.
Financial companies are leaning into their 2026 outlook and positioning, driving readers to blogs and reports.
