While we’re diving into June events this week, there are a number of noteworthy HPTOs that kicked off the month of June, as advertisers get ahead of the impending dog days of the summer.

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June Events

• Politico: “Energy Summit” sponsored by Edison Electric Institute, Entergy

• Bloomberg: “Bloomberg Tech” sponsored by Corient, Salesforce, Samsung, HPE, Okta, NYSE, Schneider Electric; “Bloomberg Invest” sponsored by Qualcomm, GE, iShares, Nasdaq, Wells Fargo, American Airlines, Audi, PwC, Hennessy, The Coca Cola Company, HSBC, Siemens, Deloitte, Oracle, Salesforce, Google Chrome

• The Hill: “Hill-Nation Summit” sponsored by TEL

• Punchbowl News: “Pop-Up Conversation with Sen. Rick Scott” sponsored by PCMA; “Pop-Up Conversation with Gov. JB Pritzker” sponsored by Google/YouTube; “Summit: The Future of House” sponsored by Alliance

• Semafor: “Semafor Tech” sponsored by Booking Holdings; “The Future of Philanthropy” sponsored by Stand Together, Reynolds; “The Gulf’s Golden Age Interrupted” sponsored by LuLu Financial Holdings

• Axios: “Axios AM Live” sponsored by Anthropic; “Powering the Next Transportation Era in Arizona” sponsored by Shell; “Axios House—Cannes” sponsored by Adobe, AWS, Burson, Cheq, CNBC, Cognizant, Havas, HotWire, IBM, Index Exchange, Instacart, Mastercard, McLaren Racing, Nielsen, Omnicom, Paypal, Sam’s Club, Televisa Univision, Typeface, Yahoo!

The thought: June closes out the spring event season before things quiet down for summer. The main story here is Axios, which made a bigger commitment to Cannes than most media companies. Many leaned into Davos and left Cannes alone, but Axios is running houses at both, signaling the heavier focus on events for them. On the sponsor side, Anthropic’s presence at Axios AM Live is a notable data point for the AI ad spend thread we’ve been seeing in recent months.

Ads across the web this week

• Aerospace/Defense: Bell Flight (Axios)

• Tech: Amazon (NYTimes), PMG (WSJ), Spectrum Business (WSJ), Comcast Business (NYTimes), Octave (Forbes), Google Cloud (Bloomberg), T-Mobile (Fortune), SAP (Bloomberg), NuORDER (Puck), Genspark.ai (WSJ), New York Life (Bloomberg), Comcast (Axios)

• Business/Finance: Citi (NYTimes), BGC (Fortune), PwC (Fortune), FTI Consulting (WSJ), BCG (Semafor)

• Healthcare: Philip Morris International (Axios) 

• Real-estate: Sotheby’s Realty (NYTimes)

• Non-Profit: Planned Parenthood (Politico), Alzheimer’s Association (Politico, The Hill) 

• Education: Santa Clara University (WashPo), University of Michigan (The Atlantic), SUNY (The Hill)

• Travel: Lufthansa (The New Yorker)

• E-Commerce/Retail: Cartier (NYTimes), Chanel (Air Mail), Patek Geneve (Puck), Pratt Industries (WSJ), Hermès (Puck), Orlebar Brown (NYTimes), Rolex (Air Mail), Patek Philippe (Puck)

• Entertainment: Amazon Prime (WashPo), Schmigadoon Broadway (NYTimes)

Notable Campaigns 

Planned Parenthood ran a HPTO across Politico on 6/1, driving urgency for readers to call their member of Congress to stop the attacks on Planned Parenthood centers.

Spectrum Business ran a HPTO across WSJ on 6/1, driving awareness towards their business efforts, small or mid to enterprise level.

Octave ran a HPTO across Forbes from 6/1-6/2, driving general brand awareness around their software.

Chanel is running a week-long HPTO across Air Mail, promoting their Culture Fund, and the 2026 winners of Next Prize.

Alzheimer’s Association ran a HPTO across Politico and The Hill on 6/2, calling on Congress to support the ASAP Act to find early detection of Alzheimer’s.

Amazon Prime ran a HPTO across WashPo on 6/2, promoting the series “Spider-Noir.”

Pratt Industries ran a HPTO across WSJ on 6/2, promoting their 100% recycled materials for businesses.

T-Mobile ran a HPTO across Fortune on 6/2 and today, 6/4, promoting their nationwide 5G integration with Starlink.

Genspark.ai ran a HPTO across WSJ on 6/3, promoting their AI product as a service.

PwC ran a HPTO across Fortune on 6/3, driving awareness to their Leadership Center, supporting C-suite across every dimension of their role.

FTI Consulting is running a HPTO across WSJ today, 6/4, driving general brand awareness around them being the leading global expert.

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Across the newsletter tracker, this week has a STR of 51%, 13% up from last week 💵

New Branded Content

• Axios: JPMorgan Chase 

• WSJ: IBM

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Industry News + Product Launches

• Substack increases their focus on tools for larger publishers after losing The Ankler

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