New sponsors tap into homepage takeover ad placements for the best reach in spreading their messaging
Many media companies are continuing to see value in large & small events
Financial companies are leaning into messaging that touches on their expertise
Non-profit ad spend ramped up nicely on-site, getting in front of their key audiences
Q1 event line up is in full swing, with many publishers investing heavily in 2024 events over other sponsor buys
Financial companies are buying up top dollar ad placements in an effort to get in front of the right audience
With 100% SOV, brands turn to newsletters to improve the public's opinion
Business and finance companies are leaning on page takeovers to spread their new brand campaign messaging
Sponsors lean towards studio pieces over RON to spread awareness
Expect publishers to continue doubling down but anticipate more IRL events to come
An abbreviated tracked as new sponsors ramp up in Q1
Week 3: a dive into sponsored branded content throughout the year
