This week we're diving into upcoming events.

What's 🔥 Right Now

July Events

• The Hill: ”The Nuclear Frontier: Securing America’s Energy Future” sponsored by The Nuclear Company

• Axios: ”Axios News Shapers” sponsored by Bank of America, “Investment for Improvement” sponsored by ppi

• Bloomberg: “Sustainable Business Summit” sponsored by Bangkok Bank, Frasers Property, Red Sea Global, RGE, Schneider Electric, Star Energy Geothermal, EDB, Standard Chartered

• Punchbowl News: “Small Business, America’s Future: A Conversation with Gov. Wes Moore” sponsored by Goldman Sachs

• WaPo: “Long Covid Where Things Stand” sponsored by Moderna

• Politico: “Shaping the Next Space Economy” sponsored by McKinsey & Company

Events on the Horizon

• Axios: “The Free Speech Debate on Campus” sponsored by Knight Foundation

• Bloomberg: “The Business Value of AI” sponsored by IBM, “CEO Forum” sponsored by Indonesia Deposit Insurance Corporation, “Spotlight on Asean Business: Charting New Frontiers” sponsored by Standard Chartered

• The Atlantic: “The Atlantic Festival” sponsored by Lilly, Microsoft, Southern Company, W.K. Kellogg Foundation, Allstate, Evernorth Health Services, Arnold Ventures, Calm, Genentech, Goldman Sachs, MacArthur Foundation, Visit Seattle

• WaPo: “Sudan: The world’s forgotten humanitarian crisis” sponsored by World Vision, “This is Climate” sponsored by EcoLab

• Politico: “Finding Balance: What’s Next for Social Security” sponsored by AARP

• Semafor: “Surveying the State of Energy Resiliency” sponsored by Southern Company

• NYTimes: “Climate Forward” sponsored by Pratt Industries, AstraZeneca, L’Oréal, Saint-Gobain, UN WFP, SAP

The thought: as the saying goes from my favorite movie, “gird your loins” because we’re mere months away from what I consider peak event season—the Fall. Most notably, the upcoming August and Sept events are drawing sponsors that so rarely appear on-site or sponsor newsletters (think Moderna, AARP, McKinsey & Company). Events only continue to expand publisher x client relations, tapping into new markets that otherwise would be closed off due to editorial risk.   

Ads across the web this week

• Energy: Shell (Axios)

• Tech: Elastic (Politico), IBM (WaPo), Braze (Forbes), Dell Technologies (WSJ), ZS (WSJ), Samsung Pt. 1 (NYTimes), Samsung Pt. 2 (WaPo), PagerDuty (NYTimes)

• Aerospace/Defense: Boeing (Roll Call)

• Automotive/Transport: Infiniti (Bloomberg), Range Rover (Puck)

• Business/Finance: Capital One (Politico), RBC Capital Markets (Semafor), Northern Trust (Puck), Goldman Sachs (Axios), West Monroe (Axios), Grayscale (Bloomberg)

• Healthcare: PhRMA (Axios)

• Non-Profit: American Diabetes Association (Bloomberg)

• Publishing: Harper Collins Publishers (NYTimes)

• E-Commerce/Retail: Bulgari (NYTimes), Pratt Industries, Inc (WSJ), Chanel (WSJ), Van Cleef & Arpels (Air Mail), Shinola (WSJ), Celine (NYTimes), Panerai (Puck), Tiffany & Co. (Puck)

Notable Campaigns 

Capital One ran a HPTO across Politico on 7/22, drawing awareness to them acquiring Discover.

Braze is running a week-long HPTO across Forbes, promoting general brand awareness around them being the right customer engagement platform.

Van Cleef & Arpels is running a week-long HPTO across Air Mail, promoting their Perlée jewelry collection.

Dell Technologies ran a HPTO across WSJ On 7/23, promoting their new era of AI PCs and other products.

Samsung ran a HPTO across NYTimes on 7/24, promoting the Galaxy Z Flip6, and across WaPo from 7/24-7/25, promoting the Galaxy Z Fold6.

United States Postal Service is running a HPTO across WSJ today, 7/25, driving to their studio piece which showcases stories about how they’re helping businesses grow.

Grayscale is running a HPTO across Bloomberg today, 7/25, promoting their Ethereum Mini Trust.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 62%, 15% up from last week 💸

New Branded Content

• Politico: the National Corn Growers Association, General Atomics Aeronautical Systems, Inc.

• WSJ: Chrome, SAP, United States Postal Service

• Fortune: KPMG

Here's a link to the full branded content list

Industry News + Product Launches

• Semafor launched a new homepage…

• …and is launching a Middle East sector come September

• The Guardian is becoming less reliant on advertising revenue and seeing success in a reader revenue strategy along with the Feast app

• Google announced that they will not be deprecating third-party cookies 

• Travel media publisher Lost In acquired BuzzFeed’s Bring Me!, their travel-focused franchise

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