This week we're diving into healthcare companies returning to the ad game.

What's 🔥 Right Now

Healthcare Heat Up

• Advisory Board is running ads across NYTimes this week, drawing attention to their insights on the site-of-care shifts in healthcare.

• Boston’s Children Hospital is running ads across NYTimes this week, running general brand awareness around their care.

• Johnson & Johnson is running ads across Axios this week, promoting their latest blog post on how they’re advancing treatments for today’s most complex diseases.

• Evernorth Health Services ran a HPTO across The Atlantic, driving brand awareness around their commitment to customers through their expert services.

• NYU Langone Health launched a studio piece with WSJ, diving into how AI is helping neurosurgeons revolutionize cancer care.

• Philips launched a studio piece with WSJ, driving awareness into how they’re helping hospitals become greener while continuing to bring better care to more people.

Newsletter Rundown 🏃‍♂️

• Johnson & Johnson is sponsoring Politico Nightly, running similar messaging to their RON campaign, which drives brand awareness around how they’re advancing treatments.

• PhRMA is sponsoring Axios Vitals and Axios PM, driving awareness around the negative effects of government price setting in Medicare Part D.

The thought: it always feels notable when numerous healthcare companies pop up on-site and sponsor newsletters. This sector is primarily low risk averse—not wanting to appear next to controversial news along with legal protocols in what they can and can’t promote as a brand. And yet, there’s no better way to get in front of key decision makers than running branded campaigns across publishers.   

Ads across the web this week

• Tech: Oracle (WSJ), Samsung (Bloomberg), Google (WaPo, The Atlantic, Bloomberg)

• Aerospace/Defense: RTX (Axios), Boeing (Roll Call)

• Automotive: Range Rover (Puck)

• Business/Finance: KPMG (WSJ), iShares (Forbes), Invesco QQQ (The Atlantic), UBS (The New Yorker), Brex (NYTimes), Citi (NYTimes), Goldman Sachs (Axios)

• Healthcare: Advisory Board (NYTimes), Boston Children’s Hospital (NYTimes), Johnson & Johnson (Axios), Evernorth Health Services (The Atlantic)

• E-Commerce/Retail: Pratt Industries (WSJ), Brunello Cucinelli (Air Mail), E.L.F. Beauty (NYTimes), Tumi (NYTimes)

• Entertainment: Hamilton Musical (NYTimes), Someone Spectacular Play (NYTimes), Apple TV (WSJ)

Notable Campaigns 

Pratt Industries ran a HPTO across WSJ on 8/19, promoting their recycled products for businesses.

Samsung ran a HPTO across Bloomberg on 8/19, promoting their Galaxy Z Fold6.

Invesco QQQ ran a HPTO across The Atlantic on 8/19, driving awareness around their ETF portfolio.

Brunello Cucinelli is running a week-long HPTO across Air Mail, promoting their Fall-Winter 2024 collection.

Apple TV is running a two-day HPTO across WSJ from 8/21 to today, 8/22, promoting season two of Pachinko.

Evernorth Health Services ran a HPTO across The Atlantic on 8/21, running general brand awareness around their “world-class pharmacy, care, and benefits solutions.”

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 47%, 4% down from last week 💵

New Branded Content

• WSJ: Nvidia, CLA, NYU Langone, Philips

• Morning Brew: Tripletent

• Forbes: SAP

• Axios: GE Aerospace

Here's a link to the full branded content list

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