Happy last week of August 🥵 

We may be seeing a lot of OOO’s this week but the media grind never stops. With that, we’re diving into upcoming events. Spoiler, there’s a lot of sponsored events to come in September.  

What's 🔥 Right Now

September Events

• The Hill: ”Boosting the Status Quo” sponsored by ASCP, “What’s America Thinking” sponsored by American University, “Future of Defense Summit” sponsored by Lockheed Martin, “The Notable Staffer List 2024” sponsored by Samsung, Amazon, and AIC

• Axios: “Finding a Place for AI at Work” sponsored by KPMG, “Axios House: Climate Week & UN General Assembly” sponsored by Bank of America, GE Vernova, PAGE, Philips, Suntory, Weber Shandwick

• Bloomberg: “CEO Forum” sponsored by LPS, “Power Players New York” sponsored by Invesco QQQ, Media Partner, Tennis Channel, “Spotlight on Asean Business” sponsored by Standard Chartered

• The Atlantic: “The Atlantic Festival” sponsored by Lilly, Microsoft, Southern Company, W.K. Kellogg Foundation, Allstate, Evernorth, Arnold Ventures, Calm, Genentech, Goldman Sachs, MacArthur Foundation, Visit Seattle, Capital Area Food Bank, Politics and Prose

• WaPo: “This is Climate: A New Energy Era” sponsored by Hanwha, “This is Climate Summit: The Global Stakes” sponsored by EcoLab, “This is Climate Summit: Innovating for the Future” sponsored by Samsung

• Punchbowl News: “Small Business, America’s Future” sponsored by Goldman Sachs, “Punchbowl News HQ” sponsored by Chime

• Politico: “2024 AI & Tech Summit” sponsored by Lyft and Microsoft

• NYTimes: “Climate Forward” sponsored by Pratt Industries, AstraZeneca, L’Oréal, Saint-Gobain, UN WFP, SAP

Events on the Horizon

• Bloomberg: “The Future Investor” sponsored by Invesco QQQ, “The Business Value of AI” sponsored by IBM, “Canadian Finance Conference” sponsored by National Bank of Canada, “Bloomberg New Economy” sponsored by Bayer, Envision, HOLCIM, HSBC, Hyundai, Tata, Singapore, B. Grimm, PwC, Standard Chartered, IDA Ireland

• The Atlantic: “State of Our Union: Nebraska” sponsored by Flatwater Free Press

The thought: as noted back in July, the Fall event cycle is kicking into full gear. With climate week taking place at the end of September, a large portion of upcoming events will focus on this topic. What’s notable here is that we’ve essentially seen a drop off in energy focused ad spend, yet, every climate focused event is sponsored by one, all the way up to six sponsors. The ability for these companies to tap into their energy/climate focused messaging in front of an engaged audience seems to be the path forward with clients like GE or EcoLab.   

Ads across the web this week

• Tech: SAP (NYTimes), Watershed (WSJ), Meta (Puck), Google (WaPo, The Atlantic), Google (Axios), Oracle (WSJ), Dell Technologies (WSJ), SentinelOne (WSJ), Epicor (NYTimes), Paypal (Forbes), crypto.com (Bloomberg), Bland.ai (WaPo), Salesforce (Forbes)

• Aerospace/Defense: RTX (Roll Call), Boeing (Roll Call)

• Automotive: Range Rover (Puck)

• Business/Finance: Capital One (NYTimes), MassMutual (Axios), Fidelity (NYTimes), Northern Trust (Axios)

• Healthcare: Evernorth Health Services (NYTimes)

• Education: Georgetown University (Axios)

• E-Commerce/Retail: Skin Ceuticals (NYTimes), Gucci (NYTimes), Bulgari (Bloomberg), Van Cleef & Arpels (NYTimes), Walmart (Axios), Prada (Air Mail), Maestro Dobel (NYTimes)

Notable Campaigns 

Bulgari ran a HTPO across Bloomberg on 8/26, promoting their Aeterna High Jewelry collection.

Google ran a HPTO across Axios on 8/26, promoting Google for startups cloud program.

Dell Technologies ran a HPTO across WSJ on 8/27, promoting their products.

Prada is running a week-long HPTO across Air Mail, promoting their new collection.

bland.ai is running a HPTO across WaPo today, 8/29, running general brand awareness around their product as a service.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 44%, 16% down from last week 💸

New Branded Content

• The Atlantic: Sanofi-Regeneron

• WSJ: Walgreens, Bayer, Tech Mahindra, Salesforce, AMD

• WaPo: Visit Florida

• Fortune: GS1 US

• Forbes: SAP

Here's a link to the full branded content list

Product Launches + Industry News

• NYTimes Games’ threw their first live event, which was unsponsored

• The Information is hiring a reporter to focus on sports, specifically women’s sports for the Weekend section.

Thanks for reading 👩‍💻 If you liked this and haven't yet, subscribe and/or share!