This week we're diving into September official kick off with HPTO’s.

What's 🔥 Right Now

September’s HPTO

• CFM ran a HPTO across Politico this week, driving awareness to 50 years as the world’s leading supplier in jet engines.

• RTX ran a HPTO across Roll Call this week, driving awareness around their F135 Engine Core Upgrade.

• Forvis Mazars ran a HPTO across WSJ this week, driving general brand awareness on their firm and their offerings.

• Bloomingdales is running a week-long HPTO across Air Mail, driving to an Italy focused landing page, which highlights the Italian designers they carry.

• ABC News ran a HPTO across WaPo the day of the Presidential Debate, in an effort to drive awareness around it streaming on their network.

• Pratt Industries is back again, running a HPTO across WSJ, driving awareness around their 100% recycled materials for your business.

• Braze is running a multi-day HPTO across Forbes, driving general brand awareness around their product.

• Invesco QQQ ran a HPTO across The Atlantic, driving awareness around their ETFs and the power of their portfolios.

The thought: entering September on a shorter, holiday weekend led many advertisers to hold off in launching new campaigns until the second week of the month, with takeovers now in full swing. As Q4 nears, advertisers are dishing out top dollar ad slots for one day takeovers (excluding Bloomingdales + Braze), to spread general brand awareness before year’s end.   

Notable Campaigns 

CFM ran a HPTO across Politico on 9/9, driving awareness to 50 years as the world’s leading supplier of jet engines for single-aisle aircrafts.

RTX ran a HPTO across Roll Call on 9/9, promoting their F135 Engine Core Upgrade.

Forvis Mazars ran a HTPO across WSJ on 9/9, running general brand awareness around their firm.

Elastic ran a HPTO across The Atlantic on 9/9, promoting their product as a service.

Bloomingdales is running a week-long HPTO across Air Mail, driving awareness to all the Italian brands they carry.

ABC News ran a HPTO across WaPo on 9/10, driving awareness to them airing the Presidential Debate.

Pratt Industries ran a HPTO across WSJ on 9/10, driving awareness around their 100% recycled products.

Braze is running a multi-day HPTO across Forbes from 9/10-9/12, with general brand awareness around their product as a service.

Invesco QQQ ran a HPTO across The Atlantic on 9/10, drawing general brand awareness around driving more returns than the S&P 500.

Genesis is running a HPTO across Semafor today, 9/12, promoting their GV80.

Ads across the web this week

• Energy: Enbridge (Politico), BASF (WaPo)

• Tech: Salesforce (WSJ), Elastic (The Atlantic), Indeed (NYTimes), Braze (Forbes), Global X (Puck)

• Aerospace/Defense: CFM (Politico), RTX (Roll Call), Boeing (Roll Call)

• Automotive: Range Rover (Puck)

• Business/Finance: Forvis Mazars (WSJ), MFS (WSJ), Citi (Semafor), Pivotal Ventures (Axios), Invesco QQQ (The Atlantic)

• Non-Profit: Working Forests Initiative (Axios), USA Facts (Politico)

• Publishing: Simon & Schuster (Semafor), Penguin Random House (The New Yorker)

• E-Commerce/Retail: Donna Karan (NYTimes), Walmart (Axios), Bloomingdales (Air Mail), Bottega Veneta (NYTimes), Pratt Industries (WSJ), La Prairie (WSJ), Van Cleef Arpels (WSJ)

• Entertainment: Starz (NYTimes), ABC News (WaPo), Max (The New Yorker)

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 62%, 43% up from last week 💸

New Branded Content

• Axios: Synchrony, Lockheed Martin

• WSJ: SAP, Google Chrome, Veeam, Samsung, Simon Kucher

• WaPo: AT&T Business

• Fortune: Zurich

Here's a link to the full branded content list

Industry News + Product Launches

• Axios launched a new homepage 

• WSJ has offered advertisers guaranteed performance between 10/15-11/15, surrounding the presidential election

Thanks for reading 👩‍💻 If you liked this and haven't yet, subscribe and/or share!