This week we have an abbreviated tracker as September and the last month of Q3 gear up.  

Ads across the web this week

• Automotive: Lincoln (The Atlantic), Range Rover (Puck), Genesis (Semafor)

• Aerospace/Defense: RTX (Axios)

• Business/Finance: Merrill (Forbes, NYTimes), KPMG (WSJ), FM (NYTimes, Bloomberg, WSJ), DHL (Axios)

• Healthcare: Evernorth Health Services (NYTimes)

• Education: Harvard Business School (Semafor)

• E-Commerce/Retail: Louis Vuitton (Air Mail), Rolex (NYTimes), Van Cleef Arpels (WSJ), Luisaviaroma (NYTimes), Patek Philippe (Bloomberg)

• Entertainment: Left on Tenth Broadway (NYTimes), Hamilton Musical (NYTimes), NYC Ballet (NYTimes), Apple TV (WSJ)

Notable Campaigns 

Merrill is running a week-long HPTO across Forbes, and across NYTimes on 9/3, promoting their services and advisors.

Louis Vuitton is running a week-long HPTO across Air Mail, promoting their Women’s Fall-Winter 2024 Collection.

Harvard Business School ran a HPTO across Semafor from 9/3-9/4, promoting their Executive Education and general awareness around their business school.

Lincoln ran a HPTO across The Atlantic on 9/3, promoting their Aviator SUV.

FM ran a HPTO across NYTimes and Bloomberg on 9/4 and WSJ today, 9/5, running general brand awareness around their commercial property insurance.

Apple TV ran a HPTO across WSJ on 9/4, promoting the new season of Slow Horses.

Patek Phillippe is running a HPTO across Bloomberg today, 9/5, promoting their philosophy series

Genesis is running a HPTO across Semafor today, 9/5, promoting their GV80 luxury vehicle.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 38%, 20% down from last week 💵

New Branded Content

• WSJ: Disneyland, Google Chrome

• WaPo: Visit Florida, Maryland renaissance Festival

• Fortune: Target

• The Atlantic: Dollar General

Here's a link to the full branded content list

Industry News + Product Launches

• Brian Stelter returns to CNN as their Chief Media Analyst, where he’ll relaunch Reliable Sources on 9/9

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