This week we're diving into, I can’t believe I’m saying this, energy companies!

What's 🔥 Right Now

The Return Of Energy

• Standard is running a week-long HPTO across Air Mail, driving awareness around the rooftop solar industry and GAF Energy.

• RBC Capital Markets is running ads across Semafor this week, driving awareness towards their podcast, specifically an episode on the oil and gas market and recent surges in M&A activity.

• Shell is running ads across Axios this week, with snippets from their event, A View From the Top, where Shell highlights how they’re bringing more clean energy to more people.

Newsletter Rundown

• ExxonMobil is sponsoring Politico AM and PM this week, drawing awareness towards them working to lower carbon emissions and the need for policy support.

• National Corn Growers Associationsis sponsoring Politico Weekly Agriculture this week, focusing on their pursuit for clean energy.

• BP is sponsoring Axios Markets, Semafor Americana, and Puck’s The Best & The Brightest this week, driving awareness to how they’re investing in America.

The thought: in a surprising turn of events this week, energy is back in the ad game. At the start of Biden’s presidency we saw a lot of ad dollars from energy and climate focused companies. Within the past two years, spending has almost halted. While Standard and Shell were the only true energy focused companies running on-site (with one being a HPTO), it may be a sector that is slowly inching their way back into the decision maker’s eye via media advertising.

Ads across the web this week

• Energy:Standard (Air Mail), Shell (Axios)

• Tech:Juniper Networks (WSJ), Cloudflare (WSJ), PagerDuty (NYTimes), GXO (Fortune)

• Defense/Transportation: Boeing (Roll Call), Aston Martin (New Yorker)

• Business/Finance: Papaya Global (WSJ), Poppy Bank (WSJ), Mass Mutual (Axios), Lincoln Financial Group (Axios), Invesco QQQ (NYTimes), RBC Capital Markets (Semafor), Northern Trust (Puck), Goldman Sachs (Axios), KPMG (NYTimes), Capital One (Axios)

• Healthcare: American College of Surgeons (Axios), Evernorth Health Services (Axios)

• Travel:Monte Carlo BM (NYTimes), Air BnB (Axios)

• Non-Profit: NHTSA (Bloomberg)

• Publishing:Penguin Random House (NYTimes)

• E-Commerce/Retail: Chanel (NYTimes, WSJ), Orlebar Brown (NYTimes), Panerai (Puck), Van Cleef & Arpels (NYTimes), Pizza Hut (NYTimes), Bulgari (New Yorker), Shinola (WSJ)

Notable Campaigns

Juniper Networks ran a HPTO across WSJ on 7/15, running general brand awareness around their AI-native network.

Shinola ran a HPTO across WSJ on 7/17, promoting their limited released Mooncraft Monster Chrono.

RBC Capital Markets is running a two-day homepage top banner ad across Semafor from 7/17 to today, 7/18, promoting their podcast episode that dives into Oil and Gas M&A.

Standard is running a week-long HPTO across Air Mail, highlighting GAF Energy.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 51%, 7% down from last week 💰

New Branded Content

• Axios: BeiGene

• Fortune: GXO

• Forbes: TD Bank

• WSJ: Amazon Business, Türkiye Tourism, Veeam, YouTube

Here's a link to the full branded content list

Product Launches + Industry News

• Google Ad Manager is rolling out a beta of programmatic email ads

• Morning Brew launched an updated newsletter header across all their brands

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