Welcome to August! This week we're diving into e-commerce, as this sector remains steady in ad spend.

What's 🔥 Right Now

E-Commerce Ad Buys

• Celine is running ads across NYTimes this week, promoting their Celine Victoire bag collection.

• Ralph Lauren is running a week-long HPTO across Air Mail, driving awareness to them being the official outfitter for Team USA at the Paris Olympics.

• Tiffany & Co. is running ads across Puck this week, promoting their best sellers.

• Van Cleef & Arpels is running ads across NYTimes this week, promoting their Flowerlace collection.

• Tumi ran a HPTO across WSJ this week, promoting their Alpha Bravo bag collection.

• Shinola is running ads across WSJ this week, promoting The Mooncraft Monster Chrono.

• Panerai is running ads across Puck this week, promoting their Luminor Marina watch.

The thought: e-commerce is one category that remains evergreen year round over lesser-known initiatives like we’ve seen in the past with Rolex and their environmental efforts. We’ll be on the lookout in the coming weeks and months for new e-commerce campaigns launching as we enter the Fall 2024 season.   

Ads across the web this week

• Tech: Google (Forbes), Intel (Forbes), Samsung (WaPo), Google (Forbes), Apple (WSJ)

• Aerospace/Defense: Boeing (Roll Call), General Atomics Aeronautical (Politico)

• Automotive/Transport: Lincoln (WaPo), Infiniti (New Yorker)

• Business/Finance: Northern Trust (Puck), Forvis Mazars (WSJ), Accenture (Fortune), Goldman Sachs (Axios), Zelle (Axios), KPMG (WSJ), UL Standards & Engagement (Politico), SPDRs (WSJ), U.S. Bank (NYTimes)

• Healthcare: CVS Health (Axios), Johnson & Johnson (Axios)

• Real-estate: Sothebys Realty (NYTimes)

• Non-Profit: USAFacts (Politico)

• E-Commerce/Retail: Celine (NYTimes), Ralph Lauren (Air Mail), Tiffany & Co. (Puck), Great Grains (NYTimes), Van Cleef & Arpels (NYTimes), Tumi (WSJ), Shinola (WSJ), Panerai (Puck)

• Entertainment: Neon (The Atlantic)

Notable Campaigns 

Accenture ran a multi-day HPTO across Fortune from 7/29-7/31, tapping into how they’re helping clients reinvent and break industry norms.

Ralph Lauren is running a week-long HPTO across Air Mail, driving awareness to them being the official outfitter of Team USA.

USAFacts ran a HPTO across Politico on 7/30, promoting the show Just the Facts with Steve Ballmer.

Samsung ran a HPTO across WaPo on 7/30, promoting their Galaxy Flip6.

Tumi ran a HPTO across WSJ on 7/30, promoting their Alpha Bravo collection.

UL Standards & Engagement ran a HPTO across Politico on 7/31, calling on Congress to advance legislation around The Setting Consumer Standards for Lithium-Ion Battery Safety Act.

SPDRs ran a HPTO across WSJ on 7/31, promoting their XLF Financials.

Infiniti ran a HPTO across The New Yorker on 7/31, promoting their 2025 Infiniti QX80.

General Atomics Aeronautical is running a HPTO across Politico today, 8/1, driving brand awareness around their jet UCAVs.

Apple is running a HPTO across WSJ today, 8/1, driving awareness towards their privacy efforts within Safari.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 42%, 39% down from last week 💵

New Branded Content

• Forbes: Dell Technologies, SAP, Athene 

• WSJ: DP World, Intel, Hyundai

• WaPo: IBM

• Morning Brew: ibotta, Ironclad, Customer.IO

• Axios: Blackstone

Here's a link to the full branded content list

Industry News + Product Launches

• WaPo has launched an Olympic Edition newsletter

• NYTimes utilizes Gen AI to drive campaign performance 

• Publishers like Reuters and Conde struggle to block AI bots from scraping their content

Thanks for reading 👩‍💻 If you liked this and haven't yet, subscribe and/or share!