This week we're diving into financial ad spend being up.

What's 🔥 Right Now

Finance Is Up 📈

• Capital One is running ads across NYTimes this week, promoting their travel rewards card.

• Bank of America is running ads across Forbes this week, driving to their career and opportunity page.

• Blackstone is running ads across Axios this week, focusing on how public servants trust Blackstone to get them to retirement.

• Northern Trust is running ads across Puck this week, promoting their financial advisors.

Newsletter Rundown 🏃 

• HSBC is sponsoring Axios Vitals this week, driving awareness towards their Venture Healthcare Reports.

• Northern Trust is sponsoring Axios Closer this week, diving into how they inspire entrepreneurialism and cultivate a client’s family visions for the future.

• Smartasset sponsored one day of Morning Brew, driving to a quiz that can match you up with a local financial advisor.

• Capital One is sponsoring Punchbowl AM, driving awareness to their Discover acquisition.

The thought: with a not so bullish week, financial companies remain one of, if not, the strongest sectors dishing dollars across media companies. While we continue to see messaging around finding the right financial advisor, there’s also new brand messaging, from business entities within these financial companies to reward cards.

Ads across the web this week

• Tech: Google (Forbes, WaPo), Apple (The New Yorker, WSJ), Samsung (WSJ), Oracle (WSJ), Intel (Forbes)

• Aerospace/Defense: Boeing (Roll Call), GE Aerospace (Axios)

• Automotive/Transport: Range Rover (Puck), Polestar (Puck)

• Business/Finance: Capital One (NYTimes), Accenture (Fortune), KPMG ( NYTimes), Bank of America (Forbes), Blackstone (Axios), Northern Trust (Puck)

• Healthcare: Evernorth Health Services (NYTimes), Amazon Business (Bloomberg)

• Non-Profit: National Minority Quality Forum Action Network (Roll Call), Ad Council — CDC (Bloomberg)

• Travel: Visit Seattle (The Atlantic)

• E-Commerce/Retail: Estee Lauder (NYTimes), Celine (NYTimes), Pratt Industries (WSJ), Skin Ceuticals (NYTimes), Van Cleef & Arpels (WSJ), IWC Schaffhausen (NYTimes), On (The New Yorker)

• Entertainment: Stereophonic Play (NYTimes), Hamilton Musical (NYTimes)

Notable Campaigns 

Pratt Industries ran a HPTO across WSJ on 8/5, promoting their recycled packaging products.

Accenture is running a week-long HPTO across Fortune, driving awareness to how they use gen AI to transform insights.

Visit Seattle ran a HPTO across The Atlantic from 8/5-8/6, running general brand awareness around the city.

Apple ran a HPTO across The New Yorker on 8/5 and WSJ on 8/7, promoting Safari’s privacy.

Amazon Business ran a HPTO across Bloomberg on 8/7, promoting their product as a service.

GE Aerospace is running a HPTO across Axios today, 8/8, promoting general brand awareness around their defense engines and services.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 36%, 21% down from last week 💵

New Branded Content

• Forbes: SAP Pt.1, SAP Pt. 2

• Bloomberg: Chrome Enterprise

• Axios: BNY Wealth

• WSJ: Comcast Business, BCG

Here's a link to the full branded content list

Industry News + Product Launches

• Perplexity plans to share ad revenue with news outlets cited by their AI Chatbot like Fortune and TIME

• More media companies partner with gen AI companies, most recently with ProRata.ai

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