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The Media Tracker: Advent Calendar Week 3
Welcome to week 3 of our December Advent Calendar, where we dive into branded content.
Melanie Singer
December 19, 2024
The Media Tracker
Welcome to week 3 of our December Advent Calendar, where we dive into branded content.
Scheduling note: this is the last issue of 2024! Hope everyone has a restful week between Christmas and New Years and I’ll be back in your inbox on 1/9.
Here’s what’s in this week’s newsletter:
Week 3 of our advent calendar dives into brand content throughout the year
A 2024 notable trend within the branded content space
The top months that new branded content launched
A sector that pushed branded content ad dollars but stayed away from RON ads
Branded content messaging themes throughout the year
New e-commerce holiday collection ads
Energy returned one last time in RON ad spend
HPTO’s were dominated by new campaign messaging within the business sector…
2024 Advent Calendar
Week 3🚪: branded content
To note: The Media Tracker kept tabs on 20 media companies producing various branded content/studio pieces. WSJ dominated this sponsored space, averaging at 15 pieces produced per month—with 24 pieces launched in October.
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