The Media Tracker: Newsletter Awareness

As we near the new administration’s first 100 days, non-profit and associations are pushing out their messaging to get in front of Washington decision makers.

Author

Melanie Singer
April 10, 2025

The Media Tracker

This week we're diving into association’s pushing awareness through the newsletter lens.

What's 🔥 Right Now

Newsletter Association Push

  • American Society of Civil Engineers is sponsoring Politico’s Weekly Transportation, calling to invest more in infrastructure to improve America’s C rating.

  • The Association of American Universities is sponsoring Politico’s Weekly Education, driving awareness towards America’s leading research universities that help to improve local farmers.

  • American Bankers Association is sponsoring Politico’s Morning Money, driving to a recording of their event this week with US Treasury, House Budget Chair and more, where they covered the U.S. economy.

  • National Pork Producers Council is sponsoring Politico’s Weekly Agriculture, calling on Congress to pass a farm bill that fixed California Prop 12 to save family farms and keep pork prices down.

  • The Campaign for Sustainable Rx Pricing is sponsoring Politico’s Inside Congress, driving awareness to how Big Pharma is costing U.S. taxpayers billions through their DTC advertising efforts.

  • Better Medicare Alliance is sponsoring Axios Vitals, calling for no further cuts and more support of Medicare Advantage.

  • American Energy Action is sponsoring Axios Generate, calling on Congress to support America’s shipyards as America’s energy industry is generating jobs across the supply chain.

The thought: as we near the new administration’s first 100 days, we’re seeing the expected uptick in non-profit and association efforts to get their messaging in front of Washington decision makers. While some lean into urgent messaging, such as AAU or National Pork Producers Council, highlighting the impact cost-cutting could have for farmers, others drive negative awareness towards Big Pharma. All in all, newsletters remain the strongest medium to get short burst, urgent messaging across to the right audience without reaching the high cost of a HPTO buy.   

Ads across the web this week

Notable Campaigns 

Pacific Life ad on WSJ

Pacific Life ran a HPTO across WSJ on 4/7, driving awareness to their individual life insurance options

ODP ad on Forbes

ODP is running a week-long HPTO across Forbes on 4/7, driving general brand awareness around their business solutions.

Pomellato ad on Air Mail

Pomellato is running a HPTO across Air Mail this week, promoting their high jewelry collection.

Silicon Valley Bank ad on Axios

Silicon Valley Bank ran a HPTO across Axios on 4/7, driving awareness to their expert financial services.

Standards & Engagement ad on Politico

Standards & Engagement ran a HPTO across Politico on 4/8, calling on Congress to protect e-mobility owners.

Meta ad on WSJ

Meta ran a HPTO across WSJ on 4/8 and Politico today, 4/10, promoting their alignment with legislation to require parental approval for app store downloads.

Amazon ad on Vox

Amazon ran a HPTO across Vox on 4/8, promoting general brand awareness around their time saving services.

Great Place To Work ad on Fortune

Great Place To Work is running a multi-day HPTO across Fortune from 4/8-4/10, promoting their business success report.

Slack ad on Axios

Slack ran a two-day HPTO across Axios from 4/8-4/9, driving to their branded content piece on their Agentforce.

SAP ad on Bloomberg

SAP is running a HPTO across Bloomberg today, 4/10, promoting their Business Suite.

Newsletter Tracker

The Campaign for Sustainable Rx Pricing sponsorship on Politico’s Inside Congress

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 52%, 8% down from last week 💵

New Branded Content

Omron studio piece on WSJ

Here's a link to the full branded content list

Industry News + Product Launches

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