We’ve got a packed issue today as we dive into upcoming May events, plus a slew of HPTO’s.

What's 🔥 Right Now

May Events

• NYTimes: “The Well Festival” sponsored by Estēe Lauder, Gilead, Capital One, Danone (just past)

• Axios: “What’s Next Local” sponsored by Results for America, “Future of Health Summit” sponsored by Adtalem, Danone, United Health Group

• Semafor: “Semafor Tech” sponsored by EDB: Singapore, Booking.com, HAI Stanford University

• Punchbowl News: “The Summit: Investing in Small Businesses” sponsored by Verizon, “Pop-Up Conversation with SBA Administrator Kelly Loeffler” sponsored by Walmart

• WaPo: “Post Next: Future of Manufacturing” sponsored by Samsung

• Politico: “Politico’s 2025 Security Summit” sponsored by RTX, McKinsey & Company, “Manufacturing in America” sponsored by Conexpo-Con/AGG, Association of Equipment Manufacturers

• The Hill: “Breaking Down Financial Barriers to Clinical Trial Participation” sponsored by Lilly, “Health Safety Net Programs” sponsored by Alliance for Aging Research

• Bloomberg: “Winning the Innovation Game” sponsored by Rocket Software, “Qatar Economic Forum” sponsored by Ministry of Commerce and Industry, Media City Qatar, Qatar Museums, QRDI Council, Qatar Investment Authority, QNB, McKinsey & Company, Watar Airways, Adaa, HSBC, ooredoo, Visit Qatar, Invest Qatar, QFZ, Qatar University, Qatar Financial Centre

• WSJ: “The Future of Everything” sponsored by EY, HPE, Kenvue, NYU Langone Health, Penske, Regeneron, Samsung, Servicenow, Cushman Wakefield, Next Era Leaders, Panerai

Events on the Horizon

• Axios: “Axios AI+ Summit at #NYTechWeek” sponsored by BCG, Booking Holdings, snyk, Varonis, Workato, tech:nyc

• The Information: “The Future of Influence” no sponsors yet

• The Hill: “Investing in America Summit” sponsored by Alliance

• Bloomberg: “The Future Investor” sponsored by Invesco QQQ, “Bloomberg Tech” sponsored by Invesco QQQ, PwC, Salesforce, Samsung, Personal AI, “Sustainable Business Summit” sponsored by Schneider Electric

• WSJ: “The Global Food Forum” sponsored by Pratt Industries, “Cannes Lions Festival of Creativity” sponsored by Amazon Business, Google, IBM, MediaLink, Salesforce, Media City Qatar

The thought: May is proving to be a big month in the events space, netting out with the month of March for the most events planned. The trend of summits is not slowing down either, even with upcoming events in June, and summer on the horizon. In past years, we see things slow down towards the end of Q2 into Q3, but this year, there’s less indication of this as more companies see the value in taking big swings within the event space.

One smaller, but notable trend, is Middle Eastern companies are sponsoring more and more events (and newsletters). What feels like Semafor opening the doors for others with their Gulf coverage, is proving to be a strong new market for others like Bloomberg to WSJ.   

Ads across the web this week

• Tech: Oracle (WSJ), Comcast Business (WSJ), Google (Vox), Cyberark (Forbes), Varonis (WSJ), CoreWeave (Bloomberg), Verizon (Axios)

• Aerospace/Defense: Boeing (Politico), RTX (Axios)

• Automotive/Transport: Range Rover (Puck), Infiniti (Bloomberg), Austal (Axios)

• Business/Finance: Chase (NYTimes), Silicon Valley Bank (Fortune), Economic Development Partnership of North Carolina Inc. (Bloomberg), Saudi-U.S. Investment Forum (Semafor), Deloitte (NYTimes), SPDRs (WSJ), PwC (Semafor), HSBC (Axios), KPMG (WSJ), Goldman Sachs (Bloomberg)

• Healthcare: Philip Morris International (Fortune), Pharmaceutical Reform Alliance (Axios), Bayer (WSJ)

• Real-estate: Sotheby’s (NYTimes)

• Non-Profit: ACLI (Politico), American Hospital Association (Politico)

• Travel: Air France (NYTimes), Belmond (WSJ)

• E-Commerce/Retail: Bottega Veneta (NYTimes), Tumi (NYTimes), Pratt Industries (WSJ), Van Cleef & Arpels (The New Yorker), Louis Vuitton (Air Mail)

• Entertainment: Brooklyn Museum (NYTimes)

Notable Campaigns 

Pratt Industries ran a HPTO across WSJ on 5/5, promoting their 100% recycled products for businesses.

Google ran a HPTO across Vox on 5/5, promoting Chrome Enterprise as a secure browser.

Silicon Valley Bank ran a HPTO across Fortune on 5/5, promoting their financial services and meeting client needs.

Cyberark is running a week-long HPTO across Forbes, promoting their 2025 e-book on the Identity Security Landscape.

Range Rover ran a HPTO across The Atlantic on 5/5, driving to their studio piece in conversation with Will Guidara.

Louis Vuitton is running a week-long HPTO across Air Mail, promoting their Mother’s Day Gifting collection.

Air France ran a HPTO across NYTimes on 5/6, promoting their La Première suite.

Austal ran a HPTO across Axios on 5/6, driving awareness to how they’re advancing America’s shipbuilding strategy.

Van Cleef & Arpels ran a two-day HPTO across The New Yorker from 5/6-5/7, promoting their installment at Rockefeller Center.

ACLI ran a HPTO across Politico on 5/7, driving awareness to how life insurers invest in America.

SPDRs ran a HPTO across WSJ on 5/7, promoting their XLF financial fund.

Philip Morris International ran a HPTO across Fortune on 5/7, driving awareness to them becoming smoke-free by 2030.

CoreWeave ran a HPTO across Bloomberg on 5/7, driving general brand awareness around their AI product as a service.

Bayer ran a HPTO across WSJ today, 5/8, driving awareness to what glyphosate and the positive impacts it has on our food.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 52%, 4% down from last week 💵

New Branded Content

• Axios: Avocado Institute of Mexico, Idorsia 

• Politico: Robert Wood Johnson Foundation

• WSJ: Walgreens, Comcast Business

• WaPo: UNICEF

Here's a link to the full branded content list

Industry News + Product Launches

• The Guardian sets to expand further into the U.S. market

• WaPo’s new events strategy is fewer, but bigger (the summit trend continues!)

• Adapting to a zero-click world — how will this impact the future of RON ads and reaching impression goals?

• The Athletic drove The NYTimes Q1 growth

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