The Media Tracker: April's Nonprofit Push

Nonprofits are back to upping their ad spend to get in front of policy and decision makers

Author

Melanie Singer
April 11, 2024

The Media Tracker

This week we're diving into nonprofits upping their ad spend.

What's 🔥 Right Now

Nonprofit is back on-site

  • NY Alliance for Healthcare Justine is running ads across Politico this week, calling to end the medicaid funding crisis in Albany (NY DMA)

  • American Public Transportation Association (APTA) is running ads across WSJ, pushing messaging on how investing in transportation is an investment in our economy.

  • NHTSA is running ads across Bloomberg, with messaging on finding the right car seat through The Car Seat Finder.

Newsletter rundown 🏃

  • Coalition to Strengthen America’s Healthcare is sponsoring WaPo’s Health 202 and Axios Vitals this week, with brand awareness on how they’re working to improve 24/7 patient care.

  • American Public Transportation Association (APTA) is sponsoring Politico’s Weekly Transportation, pushing messaging on the positive impact of investing in transportation.

  • The National Association of REALTORS is sponsoring Politico Playbook & Playbook PM, with messaging on their push for fair housing.

  • Alzheimer’s Association is sponsoring Politico’s Inside Congress and Morning Consult Washington, calling on Congress to pass the bipartisan BOLD Reauthorization Act of 2024.

  • The Firearm Industry Trade Association is sponsoring The Hill’s Morning Report, with messaging around how the firearm industry drives American jobs.

The thought: nonprofits are back to upping their ad spend to get in front of policy and decision makers. Majority of nonprofit/association ad dollars are continuing to be placed within newsletters for 100% SOV. This week though, we did see new on-site ad buys in an effort to spread further awareness.   

Ads across the web this week

Notable Campaigns 

Pratt Industries, Inc. ad on WSJ

Pratt Industries, Inc. ran a HPTO across WSJ on 4/8, promoting their eco-friendly custom packaging.

Silicon Valley Bank ad on Fortune

Silicon Valley Bank ran a HPTO across Fortune on 4/8, promoting their new brand messaging around being stronger than ever, now backed by First Citizens Bank.

Braze ad on Forbes

Braze is running a week-long HPTO across Forbes, promoting their product as a service.

Pomellato ad on Air Mail

Pomellato is running a week-long HPTO across Air Mail, promoting their Pom Pom Dot collection.

PwC ad on Semafor

PwC is running a week-long HPTO across Semafor, drawing awareness to their sustainability and ESG services.

ETS ad on NYTimes

ETS ran a HPTO across NYTimes on 4/9, promoting their education and talent solutions.

Meta ad on Politico

Meta ran a HPTO across Politico on 4/10 and WaPo today, 4/11, promoting the metaverse.

U.S. Steel ad on The Hill

U.S. Steel ran a HPTO across The Hill on 4/10 and Politico today, 4/11, promoting their partnership with Nippon Steel.

Autodesk ad on NYTimes

Autodesk is running a HPTO across NYTimes today, 4/11, promoting their product as a service.

Newsletter Tracker

APTA sponsorship on Politico’s Weekly Transportation

Here's a link to the full newsletter list

One update: The Information’s Dealmaker newsletter is moving to twice-weekly instead of once per week.

Across the newsletter tracker, this week has a STR of 60%, 32% up from last week 💸

New Branded Content

H&R Block studio piece on Vox

Here's a link to the full branded content list

Industry News + Product Launches

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