&& we’re back! This week we’re diving into everyone’s favorite hot topic, AI.

What's 🔥 Right Now

All Eyes On AI

• Accenture ran a HPTO across Forbes this week, with messaging on how they’ve used AI to give business decision makers better insights.

• Goldman Sachs is running ads across Axios this week, focusing on how AI is showing positive signs in boosting GDP and productivity.

• Microsoft is running ads across The Atlantic and WSJ, promoting Copilot for Microsoft 365, an AI assistant for work.

• Google is running ads across WSJ and NYTimes, promoting their Google Cloud, built with gen AI for faster, more efficient, and secure capabilities.

• Epicor is running ads across NYTimes this week, promoting their “Insight Advantage” which can transform business decision making through AI-infused ERP.

• Datasite launched a branded content piece with Axios, which dives into how AI can speed up M&A deals by 50%.

• PwC launched a studio piece with WSJ, diving into new digital tools that can help businesses access risk.

The thought: we began seeing AI messaging flow into native advertising last year, and we can confidently say this initiative is not slowing down anytime soon. From Big Tech to the Big Four, almost every category of advertising is tapping into AI and how it can skyrocket productivity to enhancing security.   

Ads across the web this week

• Tech: Epicor (NYTimes), Dell Technologies (NYTimes), Google (WSJ, NYTimes), Microsoft (The Atlantic, WSJ), Oracle (WSJ)

• Automotive/Transport: NetJets (NYTimes), Enterprise Mobility (Fortune)

• Business/Finance: Indeed (NYTimes), MFS (WSJ), Exiger (WSJ), Bank of America (Forbes), Mercury (Axios), Goldman Sachs (Axios), US Bank (Puck), Accenture (Fortune), KPMG (Fortune), Coinbase (WaPo), Travelers Insurance (Axios)

• Non-Profit: Elton John Aids Foundation (Bloomberg)

• Travel: Houston First Corporation (NYTimes)

• E-Commerce/Retail: David Yurman (NYTimes), Burberry (Air Mail), ISDIN (NYTimes), Rolex (WaPo, The Atlantic), The MaCallan (Vox), Van Cleef & Arpels (Puck), Google Pixel (NYTimes)

• Entertainment: New York City Center (NYTimes), HBO (Puck), FX (NYTimes), Apple TV (The Atlantic), NewsNation (The Hill)

Notable Campaigns 

Bank of America is running a week-long HPTO across Forbes, promoting their advisors.

Max is running a week-long HPTO across Puck, promoting their original series.

Burberry is running a week-long HPTO across Air Mail, promoting their Rocking Horse bag collection.

Accenture ran a HTPO across Fortune on 6/18, with messaging on how they’ve helped to reinvent businesses through AI.

KPMG ran a HPTO across Fortune on 6/19, promoting their Women’s Leadership Summit.

Apple TV ran a HPTO across The Atlantic on 6/19, promoting their new series Presumed Innocent.

Coinbase is running a HPTO across WaPo today, 6/20, promoting their no fee Coinbase Wallet.

Oracle is running a HPTO across WSJ today, 6/20, promoting their partnership with AMD to create Exadata.

Enterprise Mobility is running a HPTO across Fortune today, 6/20, running general brand awareness around their services.

Travelers Insurance is running a HPTO across Axios today, 6/20, promoting 165 years of caring for their customers.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 48%, 31% down from last week 💰

To note: last week rang in the highest STR YTD, with 69% of tracked newsletters sold. As timing is everything, companies are likely getting in that last bit of H1 spending + messaging before July 4th & the summer slump months.

New Branded Content

• Axios: Datasite, Binance

• WSJ: Intel Pt. 1, Intel Pt. 2 Nvidia, workday, PwC, Abu Dhabi Department of Culture and Tourism

• WaPo: YouTube, EcoLab, Children's Hospital, Intel

• Fortune: Calpine, Energy Transfer, Vertex Pharmaceuticals

• Morning Brew: Apple Card

• NYTimes: Washington DC

Here's a link to the full branded content list

Product Launches + Industry News

• Punchbowl News expands into Tech, launching Premium Policy: Tech, a quarterly report, sponsored by Verizon.

• Workweek raises $12.5M Series A, paired with the launch of a new Professional Network Platform.

• Oracle is shutting down its ad business.

• The Daily Mail has plans for long-form video on YouTube this year.

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