The Media Tracker: Homepage Takeovers Heat Up

With 100% SOV, takeovers remain an efficient medium to drive awareness around new initiatives

Author

Melanie Singer
June 27, 2024

The Media Tracker

This week we're diving into homepage takeovers heating up.

What's 🔥 Right Now

The Homepage Heat Up

  • Pratt Industries, Inc. is back again with a one day HPTO across WSJ, promoting their 100% recycled products for businesses.

  • UBS ran a HPTO across Quartz this week, promoting general brand awareness around their expert advisors.

  • Evernorth Health Services is running a week-long HPTO across Forbes, promoting their benefits and care.

  • Evergreen ran a HPTO across NYTimes this week, selling their product with messaging around the benefits that come with the card.

  • Google continues running 1-day HPTOs across publishers, this week with WaPo and WSJ. Messaging consists of their new Generative AI Cloud.

  • AWS is running a HPTO across Axios this week, promoting their Generative AI Initiates to better serve the public sector.

The thought: this week brought a slew of HPTOs from various sectors (more are featured below). With 100% SOV, takeovers remain an efficient medium to drive awareness around new initiatives like AWS AI efforts to evergreen concepts with Pratt Industries, Inc. recycled products.  

Notable Campaigns 

Pratt Industries, Inc. ad on WSJ

Pratt Industries, Inc. ran a HPTO across WSJ on 6/24, promoting their 100% recycled products.

UBS ad on Quartz

UBS ran a HPTO across Quartz on 6/24, promoting their advisors and craft.

Evernorth ad on Forbes

Evernorth Health Services is running a week-long HPTO across Forbes, promoting their world-class pharmacy, care and benefit solutions.

Evergreen ad on NYTimes

Evergreen ran a HPTO across NYTimes on 6/25, running general brand awareness on their benefits.

Google ad on WaPo

Google ran a HPTO across WaPo on 6/25 and WSJ on 6/26, promoting the new AI Generated Cloud.

Dell Technologies ad on WSJ

Dell Technologies ran a HPTO across WSJ on 6/25, promoting general brand awareness around their products and services.

Accenture ad on Fortune

Accenture ran a HPTO across Fortune on 6/25, as they continue running a branded campaign on how they’ve helped clients reinvent through their services.

IDA Ireland ad on Bloomberg

IDA Ireland ran a HPTO across Bloomberg on 6/25, promoting ways their services can take businesses to the next level.

AWS ad on Axios

AWS is running a two day HPTO across Axios from 6/26 to today, 6/27, promoting their new Generative AI initiative.

CNN ad on NYTimes

CNN is running a two day Politics and World Stream takeover across NYTimes from 6/26 to today, 6/27, promoting the presidential debate, streamable on Max.  

Apple TV ad on WSJ

Apple TV is running a HPTO across WSJ today, 6/27, promoting the series Presumed Innocent.

ZS ad on Bloomberg

ZS is running a HPTO across Bloomberg today, 6/27, with messaging around how Generative AI can help businesses.

Ads across the web this week

Newsletter Tracker

Bridge Bank sponsorship on The Information’s The Briefing

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 65%, 22% up from last week 💸

New Branded Content

US Bank studio piece on NYTimes

Here's a link to the full branded content list

Industry News + Product Launches

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