This week we're diving into May’s upcoming events.

What's 🔥 Right Now

May Events

• The Hill: “Science & Policy: The Future of Cancer Care” sponsored by AstraZeneca, “Moms Matter: Closing the Maternal Mental Health Gap” sponsored by Sage Therapeutics

• Axios: “Energy for Today & Tomorrow: The Consumer Landscape” and “Energy for Today & Tomorrow: Building Cleaner System” are both sponsored by Shell Energy

• Bloomberg: “The Business Value of AI” sponsored by IBM, “The Future Investor: Data Powered Transformations” sponsored by Invesco QQQ, “Qatar Economic Forum” sponsored by HSBC, IC Markets Global, Shell Energy

• Punchbowl News: “Pop-Up Conversation with Rep. Rosa DeLauro” sponsored by Collins Aerospace

• The Atlantic: “Bridging the Gap in Cancer Care for Adolescents and Young Adults” sponsored by servier

• WaPo: “The Race to Decarbonize” sponsored by Siemens

Events on the Horizon

• Politico: “2024 Energy Summit” with no sponsor yet

• Bloomberg: “Bloomberg Wealth” sponsored by HSBC and Pepperstone, “The Future Investor: Garnering the Power of AI” sponsored by Invesco QQQ

• The Atlantic: “People V. Cancer” sponsored by PhRMA

• WaPo: “The Futurist Summit” sponsored by IBM

The thought: events continue to chug along into month two of Q2. With less summits on the horizon, smaller one off events continue to fill the calendar. One notable sponsor for the month of May is Shell Energy. They rarely have RON or newsletter ad buys, but choosing to sponsor not one but three events in one month, all which surround the topic of energy, is a strategic ad buy. We’ll keep tabs on if they expand their buys and start popping up in newsletters or HPTOs.  

Ads across the web this week

• Tech: Pega Sites (WSJ), Elastic (NYTimes), Verizon (Vox), HashiCorp (WSJ), Oracle (WSJ), Servicenow (Forbes), Microsoft (The Atlantic)

• Aerospace/Defense: Boeing (Roll Call)

• Business/Finance: Accenture (Fortune, NYTimes, WSJ), PwC (Semafor), Equifax (WSJ), Enterprise Mobility (Fortune), Deloitte (Quartz), Mercury (Axios), Silicon Valley Bank (WSJ), West Monroe (Axios), Global X (Axios, Puck), Chime (Politico), US Bank (NYTimes)

• Healthcare: Siemens (WaPo),

• Real-estate: Sotheby’s Realty (NYTimes)

• E-Commerce/Retail: Harry Winston (NYTimes), Pratt Industries, Inc (WSJ), Hästens (Forbes)

• Entertainment: Paramount+ (WaPo, NYTimes), Hulu (Vox), Stereophonic Play (NYTimes)

Notable Campaigns 

Paramount+ ran a HPTO across WaPo on 4/22, promoting their streaming partnership with the National Park Foundation.

Accenture ran a HPTO across Fortune on 4/22 and NYTimes on 4/23, promoting case studies on how they helped their clients reinvent in various ways.

PwC goes into week 4 of running a HPTO across Semafor, promoting their sustainability and ESG services.

Enterprise Mobility is running a HPTO across Fortune today, 4/25, and previously on 4/23, running general brand awareness around their services.

Chime is running a HPTO across Politico today, 4/25, running general brand awareness on who they are.

US Bank is running a HPTO across NYTimes today, 4/25, promoting their wealth management services.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 54%, 7% up from last week 💸

New Branded Content

• Axios: Skoll

• NYTimes: Bermuda

• WSJ: Alibaba, Omron, Snowflake - Microsoft

• Fortune: GrubHub

Here's a link to the full branded content list

Industry News + Product Launches

• Axel Springer eyes WSJ as a “top acquisition target”

• Essence Magazine parent company buys Refinery29 from Vice Media

• Air Mail launches Air Mail Newsstand 

• Publishers from The Skimm to Axios are revamping their newsletter offerings

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