Sponsors lean towards studio pieces over RON to spread awareness
Expect publishers to continue doubling down but anticipate more IRL events to come
An abbreviated tracked as new sponsors ramp up in Q1
Week 3: a dive into sponsored branded content throughout the year
Week 2: a look ahead at 2024 newsletters and the standouts from this year
Week 1: retail based companies really flexed their ad dollars in 2023
Meta is back in the game, running HPTO’s and newsletter sponsorships, while Google is spreading various initiatives
One notable thing from this week, is that HPTO’s did not slow, rather remained steady into a time period that’s historically slower with readers traveling and Congress on break
Risk tolerant companies are proving to be resilient with larger ad buys in an effort to drive up brand awareness towards policy makers alike
Financial companies are upping their ad spend this month with relevant messaging around Small Business Saturday to evergreen messaging around trading
An abbreviated tracker filled with new HPTO's as we enter November
Branded content pieces continue to be a strong awareness tactic, with a number of clients taking studio content to the next level with multi-part series
