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The Media Tracker: Non-profit & associations push towards newsletter sponsorships
Apr 20, 2023

The Media Tracker: Non-profit & associations push towards newsletter sponsorships

Non-profit & associations get tactical with ad dollars, utilizing newsletters for 100% SOV

The Media Tracker: Tech companies hit the gas on ad dollars
Apr 13, 2023

The Media Tracker: Tech companies hit the gas on ad dollars

There's no slow down in ad spend for most tech companies, promoting their cloud technology to security enhancements

The Media Tracker: Events evolve into something bigger
Apr 06, 2023

The Media Tracker: Events evolve into something bigger

Media companies are dabbling in larger and more exclusive events as a tactic to scale revenue

The Media Tracker: Healthcare companies are on the rise
Mar 30, 2023

The Media Tracker: Healthcare companies are on the rise

Healthcare companies are putting ad dollars across all marketing tactics to bring awareness towards company initiatives and research.

The Media Tracker: The Rise in Branded Studio Content
Mar 23, 2023

The Media Tracker: The Rise in Branded Studio Content

Companies are turning to studio pieces for their power in storytelling

The Media Tracker: Financial Companies Upping Ad Spend
Mar 16, 2023

The Media Tracker: Financial Companies Upping Ad Spend

Financial companies are investing media ad dollars to attract C-Suite readers

The Media Tracker: Corporate Culture + Benefits
Mar 09, 2023

The Media Tracker: Corporate Culture + Benefits

Ad dollar focus turns to building awareness around corporate culture and benefits

The Media Tracker: Travel and Leisure
Mar 02, 2023

The Media Tracker: Travel and Leisure

In a rocky news cycle, travel and leisure clients remain stable in the ad space.

The Media Tracker: Environmental Push
Feb 23, 2023

The Media Tracker: Environmental Push

Environmental ad trends and other insider information on ad buys across the industry.

Melanie Singer
Melanie Singer
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