This week we have an abbreviated tracker due to being under the weather 🤧  

Ads across the web this week

• Energy: Orsted (WSJ)

• Automotive: Genesis (Semafor)

• Tech: Slack (NYTimes, Bloomberg), Adobe (Forbes), Salesforce (WSJ), Shipt (Axios), T-Mobile (Puck), Chrome Enterprise (WSJ), IBM (Fortune), Contentful (Bloomberg)

• Health Care: PhRMA (Politico), Advisory Board (NYTimes)

• Business/Finance: Federated Hermes (WSJ), BCG (Fortune), Mercury (Axios), Goldman Sachs (Axios), tastytrade (WSJ), Capital One (Forbes), Tata (Semafor), SNC (Axios), SAP (Forbes), Wells Fargo (Axios) 

• Non-Profit: PBM Accountability Project (Roll Call), NHTSA (Bloomberg), Kidney Care Access Coalition (NYTimes), Cannabis Consumer Watch (Roll Call) 

• Education: Georgetown University (Politico), University of Florida (Axios)

• E-Commerce/Retail: Pratt Industries, Inc. (WSJ), Van Cleef & Arpels (WSJ), Lego (Forbes), Rolex (Bloomberg), Giorgio Armani (NYTimes), Walmart (Puck), Brunello Cucinelli (NYTimes), Dyson (New Yorker)

• Entertainment: Wicked (NYTimes), Manhattan Theatre Club (NYTimes), Moulin Rouge Musical (NYTimes), Hulu (Vox, The Atlantic), Priscilla (New Yorker), Netflix (NYTimes, Vox, The Atlantic), The Metropolitan Opera (NYTimes)

Notable Campaigns 

BCG ran a HPTO across Fortune on 10/30-10/31, promoting their key takeaways around GenAI.

Slack ran a HPTO across Bloomberg on 10/31, promoting general brand awareness.

Chrome Enterprise ran a HPTO across WSJ on 11/1-11/2, promoting general brand awareness, where security and productivity meet.

Hulu ran a HPTO across Vox and The Atlantic on 11/1, promoting the series Black Cake.

Contentful ran a HPTO across Bloomberg on 11/1, promoting their product as a service.

Netflix is running a HPTO across NYTimes, Vox, and The Atlantic today, 11/2, promoting the new series All the Light We Cannot See.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 53%, 16% down from last week 💰 

New Branded Content

• Forbes: Master Card

• WSJ: AWS

• Bloomberg: BKPM

• WSJ: DP World, OneSpan, Amazon Ads

• WashPo: YouTube

• Axios: Cooley 

Here's a link to the full branded content list

Industry News + Product Launches

• BuzzFeed considers selling Complex Media, which they acquired in 2021

• A dive into Punchbowl News, the “next iteration of the scoop-industrial complex”

• NYTimes Joy Robins joins the Digiday podcast to talk programmatic 

Thanks for reading 👩‍💻 If you liked this and haven't yet, subscribe and/or share!