Welcome back, hope everyone had a relaxing week between Christmas and New Years ☕️

We have an abbreviated tracker this week as many new sponsors have yet to launch their Q1 campaigns and/or are still ramping up. In the meantime, we’ve included December’s Advent Calendar email sends below, incase you missed them:

• Week 1: Retail remained on the rise in 2023

• Week 2: The 2023 newsletter rundown

• Week 3: The 2023 branded content rundown 

Ads across the web this week

• Tech: Salesforce (Forbes), Cloudera (NYTimes)

• Automotive/Transport: Chevrolet (Politico, Forbes)

• Business/Finance: Invesco (WSJ), Palo Alto Networks (WSJ), Northwestern Mutual (NYTimes), Ayden (Forbes)

• Non-Profit: PBM Accountability Project (Roll Call) 

• E-Commerce/Retail: Van Cleef & Arpels (NYTimes), Calvin Klein (NYTimes)

• Entertainment: MoMA (NYTimes), The Met (NYTimes), Focus Features (Puck)

Notable Campaigns 

Invesco ran a HPTO across WSJ on 1/2, promoting their ETF innovation.

Calvin Klein is running a HPTO across NYTimes today, 11/4, promoting their Jeremy Allen White Campaign Collection.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 26% 💵

New Branded Content

• WSJ: Salesforce, Bahrain, Hitachi, Citi 

• Forbes: Dell Technologies

• Axios: Grab

Here's a link to the full branded content list

Industry News + Product Launches

• WaPo folded their Climate 202 and Cybersecurity 202 newsletters at the end of 2023. The Daily 202 also folded into The Early 202 at the start of the new year

• Buzzfeed’s sale price is likely to fall short

• Richard Beckman, President of The Messenger will be stepping down at the end of the month && The Messenger weighs shutting down over cash flow

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