This week we're diving into business & finance companies leaning on page takeovers.

What's 🔥 Right Now

🫡Top Dollars for Top Placements

• Staples Business Advantage ran a HPTO across NYTimes, promoting their business sector, specifically for educational spaces.

• Jobs Ohio is running a week-long HPTO across Forbes, promoting the many benefits of bringing your business to Ohio.

• UBS ran a HPTO across WaPo, promoting general brand awareness around wealth management, asset management, and investment banking.

• BNY Mellon ran a finance stream takeover, leaning into messaging around their people and services and how they can meet customers’ unique needs.

The thought: we’re seeing the beginnings of healthy ad flow specifically in the HPTO universe. Business and financial companies are kicking off new branded campaigns with the knowledge that many are looking to get their finances in order at the start of the year. This is where homepage and stream takeovers come into play, allowing 100% SOV for their new messaging.  

Ads across the web this week

• Tech: Oracle (WSJ), Deloitte (Quartz, Vox), Meta (Axios, Politico, WaPo), HPE (WSJ), Cisco (WaPo), Pager Duty (NYTimes), Eclipse Corporation (NYTimes), Corpay (Bloomberg)

• Business/Finance: Staples Business Advantage (NYTimes), Jobs Ohio (Forbes), Velocity Global (NYTimes), UBS (WaPo), BNY Mellon (WSJ), Fidelity (NYTimes)

• Real-estate: National Association of REALTORS (WSJ)

• Non-Profit: NHTSA (Fortune, Bloomberg)

• Travel: Bermuda Tourism Authority (NYTimes)

• E-Commerce/Retail: Celine (NYTimes), Pratt Industries, Inc. (WSJ)

• Entertainment: NYC Ballet (NYTimes), Apple TV+ (WSJ)

Notable Campaigns 

Staples Business Advantage ran a HPTO across NYTimes on 1/22, promoting their K-12 School Solutions.

Deloitte is running a HPTO across Quartz from 1/22-1/23, promoting their innovative technology solutions.

Jobs Ohio is running a week-long HPTO across Forbes, promoting the companies they’ve helped to expand into Ohio.

UBS ran a HPTO across WaPo on 1/23, promoting their expert services.

Instagram ran a HPTO across Politico and Axios on 1/24 and WaPo today, 1/25, promoting their support of federal legislation that puts parents in charge of teen app downloads.

Cisco ran a HPTO across WaPo on 1/24, promoting their small to medium business security solutions.

BNY Mellon ran a Finance stream takeover on 1/24, with messaging around how their expert services can meet customers’ unique needs.

Apple TV+ ran a HPTO across WSJ from 1/24-1/25, promoting the upcoming movie Masters of the Air.

PhRMA is running a HPTO across Axios today, 1/25, driving to their studio piece on the 340B program.

Newsletter Tracker

Here's a link to the full newsletter list

Axios sent a Deep Dive newsletter on 1/20, sponsored by At-Bay 

Across the newsletter tracker, this week has a STR of 59%, 13% up from last week 💸

New Branded Content

• Axios: Silicon Valley Bank

• The Skimm: Chase, Olly 

• WSJ: NTT, Abu Dhabi Department of Health, First Horizon, Salesforce

• WaPo: BASF

• Fortune: EY

• Politico: ACLI

• Quartz: UNICEF

• Bloomberg: Standard Chartered

Here's a link to the full branded content list

Industry News + Product Launches

• The Cut is launching a sports vertical called “Keep it Moving”

• The Information celebrates their 10th anniversary 

• Max Tani on the collapsing U.S. political-media today

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