This week we're diving into how financial companies are dishing out ad dollars in Q4.

What's 🔥 Right Now

Financial Company Ad Flow 💸

• American Express is back again, with a week-long takeover across Forbes, promoting their Shop Small® Resource Hub, leading into Small Business Saturday at the end of this month.

• iShare by BlackRock ran a HPTO across Bloomberg this week, driving attention to their Russell 1000 Growth ETF and how you can buy & compare.

• Stagwell ran a HPTO across Axios this week, driving awareness to their risk management services, specifically for businesses as we lead into the 2024 election.

• Mastercard is running ads across NYTimes this week, promoting their next gen solutions for businesses from crypto to AI.

• Cboe ran a HPTO across Bloomberg this week, promoting the VIX Index.

• Goldman Sachs ran ads across Axios and WSJ this week, driving attention to their recent analysis around building blocks for the global economy.

Newsletter rundown

• Goldman Sachs is sponsoring Politico’s Morning Money, Axios Markets, and Punchbowl A.M., calling on The Fed to stop the squeeze on Small Business.

• BofA Securities sponsored one day of Quartz Daily Brief this week, promoting their Global Research Unlock™ podcast.

• Fidelity sponsored one day of Quartz Daily Brief this week, promoting Stocks by the Slice℠.

• Citizens is sponsoring CFO Dive this week, promoting their corporate sector and achieving financial flexibility.

The thought: financial companies are upping their ad spend this month with relevant messaging around Small Business Saturday to evergreen messaging around trading.   

Ads across the web this week

• Energy: Ecolab (Bloomberg)

• Tech: Servicenow (NYTimes), Google (WaPo), Red Hat (WaPo), Contentful (WSJ), IBM (Fortune), Chrome Enterprise (WSJ), Oracle (WSJ)

• Automotive/Transport: Genesis (Semafor), Hyundai (Bloomberg)

• Business/Finance: FTI Consulting (WSJ), MFS (WSJ), American Express (Forbes), iShares by BlackRock (Bloomberg), Stagwell (Axios), Mastercard (NYTimes), Pacific Life (WSJ), Cboe (Bloomberg), Tata (Semafor), Goldman Sachs (Axios, WSJ)

• Healthcare: PhRMA (NYTimes), Express Scripts by Evernorth (Axios), Bayer (Bloomberg), Optum Rx (Axios) 

• Real-estate: Platinum Luxury Auctions (Bloomberg)

• Non-Profit: CSRxP (Politico), One Ten (WaPo), NTCA (Axios), Consumer Brand Association (The Messenger), Cannabis Consumer Watch (Roll Call), Hostage and Missing Families Forum (WSJ), PBM Accountability Project (Roll Call)

• Travel: Catalonia (NYTimes), The Ritz-Carlton (New Yorker)

• E-Commerce/Retail: Michelob Ultra (NYTimes), Bibigo (NYTimes), Pratt Industries, Inc. (WSJ), Yeti (Vox), Kate Spade (NYTimes), Hermes (WSJ), Omega (Vox), Walmart (Puck), Celine (NYTimes) 

• Entertainment: The Metropolitan Opera (NYTimes), Netflix (The Atlantic), Paramount+ (The New Yorker)

Notable Campaigns 

Servicenow ran a HPTO across NYTimes on 11/6, promoting their AI Now Platform®.

Google ran a HPTO across WaPo on 11/6, promoting their cybersecurity capabilities.

Pratt Industries, Inc. ran a HPTO across WSJ on 11/6, promoting general brand awareness, directed towards businesses.

American Express is running a HPTO across Forbes this week, promoting their Shop Small Small® Resources Hub, gearing up for Small Business Saturday on 11/25.

iShares by BlackRock ran a HPTO across Bloomberg on 11/6, promoting their Russell 1000 Growth ETF.

Paramount+ ran a HPTO across The New Yorker on 11/6, promoting the new series Lawmen: Bass Reeves. 

Stagwell ran a HPTO across Axios on 11/6, promoting their Risk and Reputation Unit.

Pacific Life ran a HPTO across WSJ on 11/7, promoting their services for life insurance to retirement.

Omega ran a HPTO across Vox on 11/7 and today, 11/9, promoting their exhibition in NYC this month.

Cboe ran a HPTO across Bloomberg on 11/7, driving awareness to their risk management services.

Contentful ran a HPTO across WSJ on 11/8, driving brand awareness towards their capabilities for businesses.

Bayer ran a HPTO across Bloomberg on 10/8, driving awareness towards their contributions to make people’s lives better.

Optum Rx ran a HPTO across Axios on 11/8, driving awareness to how they help protect consumers and the clients’ rising drug prices.

Chrome Enterprise continues their once weekly HPTO across WSJ, this week on 11/9, promoting their product as a service.

Hyundai is running a HPTO across Bloomberg today, 11/9, promoting their Smart Mobility Solutions.

Express Scripts by Evernorth is running a HPTO across Axios today, 11/9, promoting their transparent prescription costs.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 61%, 6% up from last week 💸

New Branded Content

• Axios: Google 

• WSJ: Omron, Samsung, JLL, Amazon Business, TCS

• WaPo: Georgetown McDonough School of Business

• Fortune: Northern Data Group, JBS

Here's a link to the full branded content list

Industry News + Product Launches

• The Messenger launched a new business focused newsletter, written by Ben White

• Bloomberg Media tops 500K subscriptions

• Stagwell is partnering with Google Cloud and SADA to develop new tools and solutions - which we’ll be on the lookout for future ad messaging on this new endeavor

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