This week we have an abbreviated tracker due to the Thanksgiving holiday. We hope everyone enjoys their downtime and good pie.

🦃 Something notable from this week is that HPTO’s did not slow, rather remained steady into a time period that’s historically slower with readers traveling and Congress on break.  

Ads across the web this week

• Tech: Microsoft (NYTimes), IBM (Fortune), Google (Axios), Chrome Enterprise (WSJ), Globant (WSJ), Google (NYTimes), Motorola Solutions (WSJ), AT&T Business (Bloomberg), West Monroe (Axios), ServiceNow (Fortune)

• Automotive: Genesis (Semafor)

• Business/Finance: Accenture (NYTimes), Thomson Reuters (Quartz), workday (Bloomberg), JPMorgan Chase & Co. (Axios), PwC (WSJ), L’Oréal Groupe (Axios)

• Healthcare: National Jewish Health (NYTimes) 

• Real-estate: National Association of REALTORS (WSJ)

• Non-Profit: CPARA (Politico), Israel National Digital Agency (Politico), NHTSA (Bloomberg), PBM Accountability Project (Roll Call), Cannabis Consumer Watch (Roll Call)  

• Travel: Ministry of Tourism (Forbes), Virtuoso (NYTimes)

• E-Commerce/Retail: Calvin Klein (NYTimes), Kate Spade (NYTimes), Rolex (WaPo), Pratt Industries, Inc. (WSJ), Walmart (WSJ, Puck), Blue Buffalo (Vox), Giorgio Armani (NYTimes)

• Entertainment: Kimberly Akimbo (NYTimes), Apple TV (NYTimes)

Notable Campaigns 

CPARA ran a HPTO across Politico on 11/20, calling on readers to take action for Congress to protect the perimeter.

Pratt Industries, Inc. ran a HPTO across WSJ on 11/20, promoting their services.

Ministry of Tourism is running a week-long HPTO across Forbes, promoting travel to the Dominican Republic.

Walmart ran a HPTO across Puck on 11/20, promoting their commitment to American job growth.

Chrome Enterprise ran a HPTO across WSJ on 11/21, promoting their product as a service.

Motorola Solutions ran a HPTO across WSJ on 11/22, promoting their technology for a safer and more secure ecosystem.

Thomson Reuters ran a HPTO across Quartz on 11/22, driving awareness towards their Westlaw Precisions™ AI technology.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 44%, 32% down from last week 💵

New Branded Content

• WSJ: BKPM, Hyundai, Mytilineos, Amazon Business, BCG, Il Bisonte, Samsung, Kraken, Berkshire Hathway Homeservices

• The Atlantic: Google

• WaPo: Safeway, YouTube

• Fortune: Coats Group, Lyra, Dollar General, C3.ai

Here's a link to the full branded content list

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