This week we're diving into branded content as sponsorships begin to heat up in Q1.

What's 🔥 Right Now

Sponsored Studio Pieces Rev Up 🏎️

• PhRMA is running a three-part studio series with Axios + RON ads. The series educates readers on the 340B drug pricing program.

• The American Chemistry Council launched a branded content piece with Axios, which is part of Axios Expert Voices. The focus was on sustainability challenges in Houston.

• Wells Fargo launched a branded content video with Bloomberg, diving into Aligned Delta Cube making data centers greener, with the help of Wells Fargo.

• TAQA launched a studio piece with Bloomberg, diving into their research on the sustainable future within the utility sector.

• Lilly launched a branded content piece with Vox, focusing on the aging brain and Alzheimer’s.

• Cathay Cargo launched a studio piece with WSJ, driving awareness around the company’s craft in logistical solutions.

• Hitachi launched a studio piece with WSJ, focusing on how digitization, AI, and new power grid technology is transforming urban energy systems.

• Amgen launched a studio piece with WaPo, promoting their LDL Cholesterol Test.

The thought: studio pieces are full speed ahead halfway through month one of Q1. These sponsors have more recently been less inclined to run a standard RON campaign, like Amgen or Lilly, who are leaning towards studio pieces to drive up brand awareness, specifically around newer initiatives.    

Ads across the web this week

• Tech: databricks (WSJ), Amazon (NYTimes), Elastic (WaPo)

• Automotive/Transport: The Washington Auto Show (The Hill)

• Aerospace: Honeywell (Politico)

• Business/Finance: Deloitte LP 1 (Quartz, Forbes), Deloitte LP 2 (Axios), Robert Half (WSJ), Grayscale (WSJ) 

• Healthcare: PhRMA (Politico) 

• Non-Profit: PBM Accountability Project (Roll Call), STARs* (Bloomberg), Campaign for Tobacco Free Kids (Politico) 

• E-Commerce/Retail: New York Antique Design (NYTimes), Van Cleef & Arpels (NYTimes), Walmart (Puck)

• Entertainment: Max (NYTimes, Vox, New Yorker), PBS (NYTimes), NEON (The Atlantic)

Notable Campaigns 

Max ran a HPTO across NYTimes and The New Yorker on 1/15, promoting True Detective streaming.

Deloitte is running a week-long HPTO across Forbes, promoting their generative AI enterprise report.

Deloitte is running a HPTO across Quartz from 1/16-1/18, promoting their innovative technology solutions.

Wells Fargo ran a HPTO across Bloomberg on 1/16, driving to their sponsored content on making data centers greener.

Campaign for Tobacco-Free Kids ran a HPTO across Politico on 1/17, calling for the elimination of menthol cigarettes.

TAQA ran a HPTO across Bloomberg on 1/17, driving users to their branded content piece on the future of utilities and a more sustainable world.

Walmart is running a HPTO across Puck today, 1/18, promoting growth opportunities for their employees.

Newsletter Tracker

Here's a link to the full newsletter list

The Tally, a special editions of Punchbowl News, was sponsored by Johnson & Johnson

Across the newsletter tracker, this week has a STR of 51%, 12% down from last week💰

New Branded Content

• Axios: PhRMA, the American Chemistry Council

• Bloomberg: Wells Fargo, TAQA, Mubadala 

• Vox: Lilly

• WSJ: Cathay Cargo, Hitachi, Salesforce

• WaPo: Amgen, Intel, Philips

Here's a link to the full branded content list

Industry News + Product Launches

• Rachel Strugatz is joining Puck’s Line Sheet as a contributing beauty correspondent

• The Information launched a new homepage

• TheSkimm plans to grow their wellness newsletter, Skimm Well

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