This week non-profit organizations are pumping out the ad dollars.

What's 🔥 Right Now

Non-profits Push Dollars & Messaging

• NHTSA is running ads across Bloomberg this week, pushing messaging around finding the right car seat.

• Association of American Railroads is running a stream takeover across both Transportation and Trade categories on Politico, promoting messaging around their holistic approach to safety.

• Parents Defending Education is running NY DMA targeting across WaPo, petitioning to stop teaching hate at PS705.

• Feeding America is running ads across Axios, with messaging around programs that provide food and resources for Black-serving organizations.

• Center Forward is running ads adjacent to political content on Puck, diving into messaging around Basel III Endgame.

Newsletter rundown

• South32’s Hermosa Project is sponsoring Axios Generate, focusing on clean energy efforts within Arizona.

• American Clean Power is sponsoring Politico’s West Wing Playbook, focusing on green hydrogen.

The thought: we normally see heavy non-profit and association sponsorships within the newsletter space, but given the shorter week, the non-profit ad spend ramped up nicely on-site. While no HPTOs were to be had, their RON and stream takeovers have been equally effective, ensuring the mission driven messaging gets in front of the right audience.   

Ads across the web this week

• Tech: Oracle (WSJ), Deloitte (Quartz), Microsoft + Rubrik (WSJ), Zscaler (WSJ)

• Aerospace/Defense: RTX (Axios)

• Automotive: Polestar (NYTimes)

• Business/Finance: E-Trade (NYTimes), Corient (Forbes), UBS (WSJ), Capital One (Forbes), EDPNC (Forbes), Novartis (Axios)

• Healthcare: Evernorth (Axios)

• Real-estate: Sotheby’s Realty (NYTimes)

• Non-Profit: NHTSA (Bloomberg), Association of American Railroads (Politico), Parents Defending Education (WaPo), Feeding America (Axios), Center Forward (Puck)

• Travel: 1 Hotel (NYTimes), Visit Canberra (NYTimes)

• E-Commerce/Retail: Ferrari (WSJ), Pratt Industries, Inc. (WSJ), Tumi (WSJ), Bottega Veneta (Vox)

• Entertainment: Netflix (NYTimes), ABC (Vox)

Notable Campaigns

ABC ran a HPTO across Vox on 2/20, promoting the season premier of Will Trent.

The Association of American Railroads is running a stream takeover across Politico’s Trade and Transportation sections, driving awareness towards the safety measurements they take.

UBS is running a HPTO across WSJ today, 2/22, promoting their expert services.

Wells Fargo is running a HPTO across Bloomberg today, 2/22, driving to their studio piece on their investment towards renewable energy.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 44%, 26% down from last week 💵

New Branded Content

• NYTimes: HP

• Forbes: SAP, The Charles Koch Foundation 

• Axios: JobsOhio, Gecko Robotics

• WSJ: Boston Children's

• WaPo: Stanford Medicine Children's Health, Explore Asheville

• Fortune: T-Mobile, Binance 

Here's a link to the full branded content list

Industry News + Product Launches

• NYTimes plans to debut a new generative AI ad tool this year

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